Texas High School Football And Country Star Chris Young Go Mobile With Houston's New 93Q and LDR

HOUSTON, Nov. 11, 2013 /PRNewswire/ -- Texas high school football season is in full swing, and Houston high schoolers are now taking the competition from the football field to their smartphones for the big win. The stakes are high with Gridiron Invasion (http://www.gridironinvasion.com) as ten local Houston schools compete to win a private concert with country star, Chris Young. Houston's leading country station, The New 93Q (KKBQ-FM) (http://www.thenew93q.com), will spotlight cheers from ten local high schools, and then country music fans who download the 93Q app or go online will vote for the 2013 Gridiron Invasion champion.

The New 93Q partnered with LDR Interactive (http://www.ldrinteractive.com) to provide its listeners with revolutionary interactive platforms both online and on mobile with their 93Q mobile app available on iPhone, Android, and iPad.

While most radio apps are used to stream music and little else, 93Q and LDR Interactive are creating groundbreaking ways to connect with radio listeners. The station's content rich mobile app provides endless opportunities for a country music lover to engage with 93Q and share their experience with their friends on social media.

"Houstonians love high school football, cheer competitions, country music, and a good time, and that's what makes this mobile media promotion a winning combination for The New 93Q," said station Operations Manager Johnny Chiang.

Voting for Gridiron Invasion starts November 11, and country music fans will vote for the best local cheer using 93Q's mobile app powered by LDR Interactive. The winner will be announced November 18 at 7:10 AM CT with the Q Morning Zoo, and the winning high school will get a private concert with country music star, Chris Young.

About LDR Interactive
LDR Interactive is a global leader in innovative interactive broadcast technology. Its LDR.1, LDR.Takeover, and Gruvr platforms are on the air at over 300 radio stations, networks, and broadcast groups in the USA, Canada, Europe and Asia, reaching over 85 million listeners monthly. More information is available on LDR at http://www.LDRinteractive.com.

About Cox Media Group
Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes operations in more than 20 media markets and reaches approximately 52 million Americans weekly, including more than 30 million TV viewers, more than 4 million print and online newspaper readers, and 14 million radio listeners.

Contact:
Daniel Anstandig
1-877-221-7979
[email protected]

SOURCE LDR Interactive