AUSTIN, Texas, Nov. 6, 2013 /PRNewswire/ -- In recognition of its innovative use of digital media to promote Texas and the wide variety of travel experiences available throughout the state, Texas Tourism recently received two W3 Awards for its multi-platform online advertising campaign – the "2013 Gold Award Winner: Integrated Campaign – Tourism" and "2013 Silver Award Winner: General Website Categories – Tourism".
Launched in February 2013 and developed by Dallas advertising agency Slingshot LLC, the campaign showcases various Texas travel experiences including music, food and the outdoors through various platforms, such as targeted flash banners along with a specialized "Texas Radio" channel on the music site Pandora. Texas Tourism's website, TravelTex.com, was also revamped, allowing users to explore the state with a customizable digital passport and save their favorite experiences to build and book the ultimate trip directly on the site.
"We are honored to receive two W3 Awards for this campaign and will continue to find new ways to creatively highlight the many travel opportunities that Texas has to offer," Texas Tourism director Brad Smyth said.
Selected by the International Academy of the Visual Arts, the W3 Awards honor creative excellence in the digital field, including websites, mobile applications, online marketing, and digital video production.
Earlier this year the campaign was awarded highest honors at the 34th Annual Telly Awards in the travel/tourism category, winning silver and bronze statuettes for two television spots.
Travel to Texas continues to grow, with more than 2.5 million incremental leisure vacations to Texas since the new campaign launched. Visits to TravelTex.com have also increased, with more than 3.3 million unique visitors using the site to learn more about the many attractions and experiences available in Texas.
About Texas Tourism:
Texas Tourism's mission is to enhance and extend local economic development efforts by marketing Texas as a premier travel destination in out-of-state domestic and international markets, generating non-Texan travel to the state, thereby creating revenue and jobs. Travelers in Texas enhance state and local economies as evidenced by $65 billion in direct travel spending in 2012 and more than 220 million domestic visitors to Texas destinations last year. Travel and tourism directly supported 568,000 Texan jobs and generated $4.4 billion in state and local taxes in 2012.
SOURCE Texas Tourism