Text-to-Pledge® Surpasses $10 Million Mark to Begin the Fall Gala Season

NEW YORK, Sept. 20, 2011 /PRNewswire/ -- Funds raised since the 2007 inception of Text-to-Pledge® eclipsed $10 Million last week.  Text-to-Pledge® is now used by more than 100 nonprofit organizations and nearly 9,000 donors, who have combined to generate $10,146,512 via text messaging at major galas for their respective causes.

Sophist CEO Reed Baker, who on September 14th also celebrated a second consecutive BiZBash Reader's Choice Award nomination for New York Event Producer of the Year (www.bizbash.com/newyork/votes), says: "Text-to-Pledge® has evolved from a hit record into a string of number one albums.  Even I was surprised by everyone's initial acceptance and response to our work, but by now we have a proven formula for continued success.  And we expect that each time we get in front of an audience, something magical will happen."

Sophist (www.sophist.com) is a Limited Liability Company based in New York City and the top mobile fundraiser in the nonprofit special events space, with more than $10 Million raised for charities nationwide through Text-to-Pledge® (www.texttopledge.com) campaigns.  Sophist uses a fusion of sponsor activation, digital signage, and interactive on-screen text messaging capabilities in order to create Text-to-Pledge® initiatives, aimed at generating competitive and viral giving environments at fundraisers targeting major donors, most often galas, sit-down dinners, and luncheons hosting 250 guests or more.  As pledges are sent from attendee mobile phones, the copy is displayed on screen in real time for all attendees to see.  Following the event, SMS is used to communicate with donors and streamline collection efforts.  Text-to-Pledge® is risk free for qualifying Non Profit Organizations.

For further information on Text-to-Pledge®, visit www.texttopledge.com. To schedule an interview with Reed Baker contact Gina Dell'olio at [email protected].

SOURCE Sophist