TGI Fridays™ Ups the Ante, Offers Customers Endless Choice of Appetizers

Cravings Never End, so Fridays is Going to Satisfy Them Endlessly

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Feb 23, 2015, 04:04 ET

CARROLLTON, Texas, Feb. 23, 2015 /PRNewswire/ -- If following up your Mozzarella Sticks with Boneless Buffalo Wings, Spicy Chicken Tostadas and finishing with Loaded Potato Skins makes you happy, TGI Fridays is happy to keep the appetizers coming. Fridays blew the world away when it gave guests Endless Appetizers, and now they're one-upping that offer across the nation by giving guests Endless Choice – which means they can start with one appetizer from a list of favorites and then change to another with unlimited refills - for just $12.

If following up your Mozzarella Sticks with Boneless Buffalo Wings, Spicy Chicken Tostadas and finishing with Loaded Potato Skins makes you happy, TGI Fridays is happy to keep the appetizers coming. Fridays blew the world away when it gave guests Endless Appetizers, and now they're one-upping that offer across the nation by giving guests Endless Choice - which means they can start with one appetizer from a list of favorites and then change to another with unlimited refills - for just $12.

To kick things off, Fridays is inviting guests in two locations, Chicago (Erie Street/Downtown) and Brooklyn (Sheepshead), to get in on Endless Choice endlessly - 24 hours a day for an entire week. Each restaurant location will offer a special after-hours menu that serves Endless Choice at breakfast, lunch and dinner. "America has thrown conventional meal times out the window," said Brian Gies, chief marketing officer, Fridays. "Who says you can't have Endless Boneless Buffalo Wings or Pan-Seared Pot Stickers for breakfast?"

"The launch of Endless Appetizers was incredibly popular among both new and current guests," said Gies. "They came in groups, doing more social grazing than dining. They loved it, but they said they'd love it even more if they could choose a different appetizer with every round. We always do what makes our guests happy, so now we're giving them Endless Choice."

Beyond 24/7 appetizers, another exciting Endless Choice component will be going on at the Chicago and Brooklyn locations. To honor those who keep us safe overnight, first responders - police, fire and emergency medical technicians - are invited to enjoy free Endless Choice February 23-March 2 between 2 a.m. to 11 a.m.

"For the amazing work they do while the rest of us are sleeping, we're excited to give back to first responders working the late night shifts with a chance to sample our Endless Choice menu for free," said Gies.

Appetizers included in the national offer are the famous TGI Fridays Loaded Potato Skins, Mozzarella Sticks, Boneless Buffalo Wings with new Memphis BBQ and Sriracha flavors, Spicy Chicken Tostadas, Garlic and Basil Bruschetta, BBQ Chicken Flatbread and Pan-Seared Pot Stickers. The official Endless Choice hashtag is #EndlessApps.

*Endless Choice is valid on select items only, at participating U.S. restaurants for a limited time and for dine-in customers only. Each 24/7 location will only serve appetizers from the Endless Choice menu during "special" hours and are subject to local alcohol serving laws.

About TGI Fridays
As the original casual dining bar and grill, TGI Fridays offers authentic American food and legendary drinks, served with genuine personal service. Bringing people together to socialize and celebrate the freeing and liberating spirit of "Friday" was the concept's founding premise, from which the brand promise "In Here, It's Always Friday®" was born. To share that social Fridays experience all over the world, TGI Fridays proudly serves guests with over 900 restaurants in more than 60 countries. Making every day feel like a Friday wouldn't be possible without creating a place where friends feel free to get together. That's why TGI Fridays takes pride in its nearly 8,000 skilled and knowledgeable bartenders, all of whom for the past twenty years have competed annually for the title of the "World's Greatest TGI Fridays Bartender."

The Fridays guest recognition program, Give Me More Stripes®, gives Fridays' closest friends exclusive insider rewards, special event access, and menu sneak peeks, and is not only the first loyalty program of its kind in the industry, but one of the most progressive.

TGI Fridays believes in having a good time, but also in the importance of drinking responsibly. Additionally, its Responsible Business Program is focused on positively impacting the communities it serves. For more information, visit www.fridays.com or follow us on Twitter at @TGIFridays.

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SOURCE TGI Fridays