DUBAI, UAE, May 9, 2013 /PRNewswire/ --
Tharawat magazine, the Arabian publication for family businesses announced today the launch of its tablet application, the first of its kind in the Middle East that focuses on the world of family business. The Tharawat magazine Application will first be released in the UAE digital stores before going global in July 2013, and is available for free download via iTunes, Google Play, and the Tharawat magazine website. This release marks a highly successful collaboration between Tharawat magazine and Stockholm-based Mag+, an international and creative digital publishing platform.
Specifically designed for Pad and Android tablet devices, the Tharawat magazine App provides the user with an immersive experience by layering its news, stories, and interviews with rich audio and video content.
Building on Tharawat magazine's proven history of delivering premium material on regional and international family business topics, the App will feature digital editions of the magazine that were engineered specifically to enhance the tablet reading experience through the addition of pop-up references, videos and infographics, and other interactive features.
"We realise how valuable it is to offer additional touch points to build an interactive relationship with our readers and target," says Ramia El Agamy, Editor-in-Chief of Tharawat magazine. "Through its design, rich media content, speed of functionality, and customisation capabilities, the Tharawat magazine App delivers a premium user experience according to the high quality standards that we have always set for our niche brand."
She adds "Together with the team at Mag+, we designed our App to take full advantage of the tablet's rich display features so the reader gets the most interactive experience on their device."
The Tharawat Family Business Forum, an education-based membership platform for Arab family businesses and founding partner of Tharawat magazine, has expressed enthusiasm regarding this development through General Manager Farida El Agamy: "Our members have always been loyal subscribers and readers of the magazine and they are eagerly awaiting the digital experience."
The Tharawat magazine App is free to download, and includes access to one free digital issue. The free issue includes all the interactive media features that users can expect from all future issues, and is the ideal way for users to experience what the app has to offer. Users will have the option of a one-year subscription or a pay per issue plan starting with the latest edition of Tharawat magazine.
About Tharawat magazine
Tharawat magazine is an international business publication that focuses on family-owned companies around the world. Its content is composed of family business interviews, profiles, and best-practice articles. Tharawat magazine is distributed internationally and has a large subscriber base of family business executives and owners. Founded in 2008 by Dr. Hischam El Agamy, Founder and Publisher of Tharawat Media FZ-LLC, Tharawat magazine is the only family business magazine in the Middle East and one out of three worldwide to focus on this niche.
Mag+ is a complete digital-publishing ecosystem comprised of a plug-in for InDesign CS4-CS6, a powerful web-based backend, and white-labeled reader apps for iOS, Android and Kindle devices. It gives users the fastest, simplest publishing platform to create content optimized for mobile devices, without the need for programming skills. Mag+ premiered on the first iPad in April 2010 with the award-winning Popular Science+. Publishers and creatives have now built close to 1000 apps, spanning British Journal of Photography, Mad Magazine, Toyota, WebMD, Marie Claire Maison, Shape and IDG.
Mag+ also offers consultancy and creative services via Mag+ Studios. For those who wish to create bespoke apps, the Mag+ App SDK allows any developer access to the Mag+ reader engine.
From publishers to catalog marketers, design agencies and app developers, Mag+ is ideal for anyone wanting to bring beautiful, immersive content to the millions using the new generation of digital devices.
SOURCE Tharawat Magazine