ATLANTA, Sept. 27, 2017 /PRNewswire/ -- Laff, the country's first-ever, over-the-air broadcast television network devoted to comedy around-the-clock, introduced the multiple EMMY-winning sitcom That '70s Show to its lineup with a daylong marathon on Sunday, Sept. 24. The marathon reached nearly 2.6 million viewers and set a Laff Primetime record in Household delivery (167K) and in Persons 25-54 (122K).
The marathon peaked with 311K total viewers and also delivered strong double-digit increases including +31% in HHs, +62% in P18-49, +61% in P25-54 and +29% in P2+ versus the previous four weeks.
The youngest-skewing off-network series on multicast television, That '70s Show drove Laff's median age down four years, to 48, vs. the network average.
That '70s Show, now seen weeknights at 7:00 p.m. (ET) on Laff, with four episodes back-to-back, was a flagship show for FOX between 1998-2006. The multiple EMMY-winning series focuses on the lives of a group of Wisconsin teenage friends in the disco decade and helped its stars including Ashton Kutcher, Mila Kunis and Topher Grace become household names.
Laff, covering 88 percent of the U.S., features contemporary off-network sitcoms and popular movies geared toward an audience of adults 18-49. Visit Laff.com for local channel location and more information.
Contact: Jim Weiss 770-672-6504 JWeiss@KatzBroadcasting.com
Source: Nielsen, Live +SD; That '70s Show Marathon (9/24/17, Su 2p-2:30a); P4Ws TP Avg. (8/21/17 – 9/17/17); Prime (M-Su 7p-11p); Program Reach based on 1-Minute Qualifier