The 10 Don'ts of Corporate Social Media by Strategic Marketing and Reputation Adviser Davia Temin

NEW YORK, Aug. 17, 2011 /PRNewswire/ -- "It is the Wild West out there in the world of corporate social media. Every organization knows it should be doing something, but is not sure what," says strategic marketing, reputation, and crisis adviser Davia Temin. "Mistakes made in the immediacy of social media can ruin the brand capital companies have spent years building."

In an 11-part series concluding today on the "don'ts of corporate social media" on Forbes.com, Ms. Temin, CEO of Temin and Company, addresses 10 common missteps in corporate social media efforts. The series is part of her ongoing column, "Reputation Matters." It was co-written with Temin and Company social media intern Ian Anderson.

"Boards, CEOs, CMOs, and corporate marketers are fairly adept at judging and managing the value, efficacy, and quality of conventional marketing and media strategies," says Ms. Temin. "But because social media seems so 'black box' to most executives, it's easy for companies to get off-track and off-message in this arena."

"Some companies act like robots in their online communications, cutting off any real engagement with their consumers," she says. "Others 'seduce and abandon' – letting websites and online campaigns stagnate, often unmonitored, leaving 'orphan' pages and frustrating potential customers."

"Social media is not a place where anything goes. There are important 'don'ts' for chief executives, CMOs, and corporate communications executives to remember when formulating and executing their social media strategy," she adds. "Ignore these at your peril."

The 10 Don'ts of Corporate Social Media

Don't #1: Don't Over-Market, Be Social
Don't #2: Don't Act Like a Robot; Show a Human Face
Don't #3: Don't Forget to Engage: Hold Conversations
Don't #4: Don't Seduce and Abandon, But Know When to Leave
Don't #5: Don't Let the Interns Handle Your (Entire) Social Media Presence
Don't #6: Don't Be Stupid; Be a Thought Leader
Don't #7: Don't Be Indiscreet or Illegal
Don't #8: Don't Be Afraid to Admit Mistakes
Don't #9: Don't Forget to Use Your Brand's Network to Create Love from "Like"
Don't #10: Don't Forget to Leverage Your Community
Strategy, The One "Do" Amidst the Don'ts – Wrapping Up "The 10 Don'ts of Corporate Social Media" Series

"The 10 Don'ts of Corporate Social Media" is being developed into a white paper, to be published this fall.

Davia Temin is founder and CEO of Temin and Company, which advises global companies, their boards, CEOs, and leadership teams on reputation and crisis management, marketing and media strategy, leadership communications, and thought leadership. She is also First Vice Chair of the Board of Girl Scouts of the USA, Chair of the Board of Video Volunteers, and serves on the advisory boards of the Knight-Bagehot Fellowship at Columbia Journalism School and ProPublica, and on Harvard Kennedy School's Women's Leadership Board.

To speak with Davia Temin, please contact Suzanne Oaks or Trang Mar of Temin and Company at 212-588-8788 or [email protected].

About Temin and Company

Temin and Company Incorporated creates, enhances, and saves reputations. The firm helps corporations, professional services firms, and other institutions define and strengthen their public image – and their bottom line – through strategic marketing, branding, social media, media relations, thought leadership, speaker and media coaching, financial communications, and crisis management.

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