The 1890 Initiative & Ensign Beverage Company Partner On Launch Of New Cold Brew To Support NIL Initiatives

LINCOLN, Neb., March 21, 2025 /PRNewswire/ -- The 1890 Initiative, LLC ("1890"), a business dedicated to helping student-athletes in Nebraska benefit from name, image, and likeness (NIL) initiatives, proudly announces the expansion of its partnership with its local brewing partner, Ensign Beverage Company of Hastings, Nebraska. Ensign Beverage Company will introduce a new cold-brew coffee brand, 1890 Nebraska Cold Brew, with proceeds from purchases helping to support NIL initiatives through 1890.

1890 Nebraska Cold Brew is a bold, smooth, locally crafted coffee made by Nebraskans, for Nebraskans. Ensign Beverage starts with hand-selected coffee beans, roasted to perfection in Lincoln, Nebraska, and brewed in Hastings, letting time—not heat—extract their rich, velvety flavor. The result is a perfectly balanced, never-bitter cold brew that's packed with roasted, chocolatey notes and smooth energy to power your day.

"Like The 1890 Initiative, this cold brew represents Nebraska pride, teamwork, and craftsmanship," says Ensign Beverage Company co-founder Jessi Hoeft. "And like everything we do at Ensign Beverage, it's made with passion, quality, and a whole lot of heart. Locally roasted, cold-brewed in Hastings, and crafted for Nebraska."

"We've enjoyed a great relationship with Ensign Beverage Company since launching 1890 Nebraska Kombucha last September," says 1890 CEO Carson Schott. "That and the quality of everything they brew convinced us that they were the right company to work with in introducing 1890 Nebraska Cold Brew."

About 1890
1890 Initiative, LLC, was founded to provide Nebraska student-athletes opportunities to capitalize on their name, image, and likeness (NIL) while positively impacting the Nebraska community. 1890 is dedicated to assisting Nebraska student-athletes in getting the most benefit from NIL.

About Ensign Beverage Company
Ensign Beverage is in the business of producing low- or no-sugar beverages as an alternative to the current "soda" market. Based in Nebraska, Ensign currently features a line of craft-made kombucha and cold-brew coffee.

SOURCE 1890 Initiative