The 2011 General Tire SNORE Mint 400 Airs on Fuel TV in Sept. With a YouTube Teaser Release

-- The 2011 General Tire Mint 400 will air on Fuel TV Sept. 18th, 21st, 28th and 29th, with October and November airing schedules to be announced at a later date

-- Intense, action-packed General Tire Mint 400 teaser hits YouTube Sept. 8

Sep 08, 2011, 17:11 ET from General Tire

LAS VEGAS, Sept. 8, 2011 /PRNewswire/ -- Off-road racing fans and adrenaline junkies alike don't have to wait till Sept. 18 to catch a glimpse of the 2011 General Tire Mint 400 madness.  General Tire is releasing a heart-pounding teaser on YouTube that will leave you on the edge of your seat.  Directed by the Martelli Brothers and produced by Mad Media with executive producer Dana Zamalloa at the wheel, the less than two-minute clip will give you just a taste of this year's grueling desert race.  But it's bound to leave you hungry for more.

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Don't miss a minute of the action.  Tune in to Fuel TV to see the race from beginning to end on Sept. 18 at 10 p.m. ET; Sept. 21 at 2:00 p.m. ET; Sept. 28 at 7:00 p.m. ET; and Sept. 29 at 4:30 a.m. ET.  October and November airing schedules will be announced at a later date.

This year, Team General Tire crushed the competition, sweeping the podium in Las Vegas March 26 – the first sweep at the Mint 400 since the '80s.  'Ballistic' BJ Baldwin unleashed his fury, taking first overall and first in Unlimited Truck.  He was followed by father Bobby Baldwin in second overall and second in Unlimited Truck, and by Mikey Childress and Rob Sims, crossing the line at third overall and first in Class 1.

The General Tire Mint 400 is considered by many to be the roughest, most spectacular off-road race in North America. Started in 1976, the Mint is steeped in American lore as thousands of racers as well as celebrities from around the world have attempted to tame the brutal Nevada desert. The 2011 Mint 400 was an epic battle between some of the top off-road racers in the world in twenty-five different classes of vehicles.

Shot entirely in HD by Mad Media, the largest, most experienced film production crew in off-road, The Mint features stunning cinematography captured in some of the most remote spots on the racecourse. Witness the bumper-to-bumper battling from helicopter, feel the power of these incredible vehicles from the passenger seat, watch as racers fall away embroiled in the agony of defeat, and share in the glory of victory. Drivers with special features in the show include 'Ballistic' BJ Baldwin, Jim Riley from Azunia, and Harvey Letner.

Tune in to Fuel TV Sept. 18 at 10 p.m. ET and experience the legendary Mint 400 yourself.

Watch the Mint 400 YouTube teaser here:  

For more than 90 years General Tire has offered a complete quality line of ultra-high performance, passenger, light truck, off-road and commercial tires to meet all your needs.  General Tire is a proud supporter of Lucas Oil Off-Road Racing, Chili Bowl, Pro-Pulling, Late- Model Dirt Series, Drag Boat Series, Boost Mobile Tour, Spec Tire of Trophylite and Pro Truck.  Team GT supports off-road and short course teams including BJ Baldwin, Carl Renezeder, Rick D. Johnson, Jerry Zaiden/Jason Campbell, Jason/Rich Voss, Scott Steinberger, Ed "Clyde" Stout, Marc Burnett, Kent Kroeker, Mikey Childress, Jim Riley, Carey Hart, Josh Merrell, Jeremy "Twitch" Stenberg, Jason Ellis, Robby Woods, Casey Currie, Ryan Hagy and Jeff "Ox" Kargola.  

General Tire is part of Continental Tire the Americas, LLC. ( CTA, based in Fort Mill, South Carolina, is a company of Germany-based Continental AG.  With sales of approximately euro 20 billion in 2009 Continental is among the leading automotive suppliers worldwide. As a supplier of brake systems, systems and components for powertrains and chassis, instrumentation, infotainment solutions, vehicle electronics, tires and technical elastomers, Continental contributes enhanced driving safety and global climate protection. Continental is also a competent partner in networked automobile communication. Continental currently employs approximately 134,500 in 46 countries.

General Media Contacts:

Dana Zamalloa


Abbey Linville

Crowl, Montgomery & Clark

330-494-6999, ext. 207

SOURCE General Tire