The 4th Annual Embedded Systems Conference (ESC) India Inaugurated in Bangalore Today

BANGALORE, India, July 22, 2010 /PRNewswire-FirstCall/ --

- Addresses Critical Issues in the Embedded Space

The 4th Annual Embedded Systems Conference (ESC) India was inaugurated by Mr. Ashok Kumar Manoli, Principal Secretary IT, Biotechnology, S & T, Karnataka, in Bangalore today. The event is organized by UBM India and EE Times Group, a UBM company and the daily source of essential business and technology news, analysis and intelligence for the electronics industry's decision makers. The conference, starting today, will be held till July 23, 2010 at the NIMHANS Convention Centre, Bangalore.

Inaugurating the conference, Mr. Ashok Kumar Manoli said, "It gives me great pleasure to be associated with the fourth edition of the ESC Conference. There has been much progress in the state in the semi-conductor industry in the last few years. We are proud of the fact that 80% of the complete chip design from the country comes from Karnataka. ESC will definitely pave the way for more business opportunities and this is the reflection of the strength of this conference."

The highlight of the event was the CXO Panel discussion on "India Design Houses: More of the same?" aimed at Senior Management and Engineers from Embedded industry. The participants in the panel discussion included Mr. M. A. Mohamed Saliya, Co-Founder, iWave Systems Technologies Pvt. Ltd., Mr. Shailesh Thakurdesai, Business Development Manager, Microcontrollers, Texas Instruments India, and Mr. Sudhir Sathiyamoorthy, AGM, Business Development, Technology Practice, Infotech Enterprises. The discussion revolved around the nature and future of Indian design, how enterprises can move up the design value chain, the untapped areas of design that we can focus on and expectations that MNC companies have from Indian partners to help them tap into new markets and market segments.

Mr. Ganesh Moorthy, Chief Operating Officer, Microchip Technology Inc., addressing the keynote session said, "Microchip Technology is pleased to take part in this year's ESC Conference and expo again, showcasing and speaking about the latest technology and products in smart energy digital power, USB connectivity, low power PIC(R) MCUs and integrated human interface solutions."

Texas Instruments also showcased its broad embedded portfolio at the ESC Conference. The demos on display included 3 phase panel meter with MSP430F5418, solar charger with MSP430F2132, cap sense with MSP430F2132, LED Lighting with MSP430F2132, renewable energy kit with Piccolo, Ethernet eval kit with Stellaris 8962, USB eval kit with Stellaris 3748, BLDC motor kit with Stellaris ARM MCUs and more

The partners for the 4th Annual ESC India include Actel, Altera, Altium, American Mega Trend, Dexcel Electronics Design, Farnell, Green Hills Software, IBM, Intel, Klocwork, LDRA, Microchip Technology, National Instruments, PCB Power, Sankhya Technologies, Serena Software, STMicroelectronics, Tektronix, Texas Instruments, Vector Informatik and Xilinx.

Mr. Anees Ahmed, Group Commercial Director, UBM India said, "ESC India has played an instrumental role in bringing Embedded community together as one on a common platform for 3 days to innovate and celebrate excellence in design."

About United Business Media Ltd. (http://www.unitedbusinessmedia.com)

United Business Media (UBM) Ltd. is a leading global business media company. The company informs markets and brings the world's buyers and sellers together at events, online and in print, providing them with the information they need to do business successfully. UBM focuses on serving professional commercial communities, from doctors to game developers, from journalists to jewelry traders, and from farmers to pharmacists around the world. UBM's 6,500 staff, across more than 30 countries, is organized into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently.

About EE Times Group (http://www.eetimesgroup.com)

EE Times Group, a division of United Business Media (LON: UBM), is the global leader in media and marketing services for the electronics industry. It delivers results for the key influencers and decision makers involved in the design, development and commercialization of technology through its market leading brands. More than 1.1 million engineering professionals engage with the EE Times Network-EE Times, TechOnline, DesignLines and Embedded.com-across the globe. The technology community comes to EE Times Group's market leading events to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. EE Times Group provides end-to-end services ranging from next-generation marketing, integrated media and research.

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SOURCE UBM India