The $56 billion Feel-Good Effect: U.S. Beauty Sales Surge 7% as Consumers Invest in Self-Care, Wellness, and Products That Make Them Feel Better

Consumer Product Events Reveals Its Favorite Beauty + Wellness Brands Worth Buying Now, Spotlighting the Products Winning Over Today's Selective, Health-Conscious Shopper

MALIBU, Calif., Sept. 4, 2026 /PRNewswire/ -- As U.S. beauty sales climb 7% and the industry's $56 billion "feel-good effect" keeps consumers investing in how they look, feel, and live, Consumer Product Events (CPE) unveils its annual roundup of favorite beauty + wellness brands worth buying now. Curated by consumer product experts, the 2026 list spotlights standout innovations for reporters, editors, producers, bloggers, and influencers. CPE has connected products with press nationwide since 2009, backed by PR expertise dating to 1996.

L.A. Girl  – Fresh off a 2026 Glamour Award win, their PRO Perfect Setting Spray in Dewy Finish is a micro-mist that preps bare skin, sets a full face, and revives a midday glow with just a spritz.

Scott Giovanini | [email protected]

Flip My Life – A nutritional brand named for the wellness journey of its founding team: a doctor, triathlete, and anti-aging specialist, who "flipped" their own lives from unhealthy to healthy.

Melissa Mcavoy | [email protected]

Arrive Club – Self-heating, TSA-friendly towelette warms up on its own, dispensing an incredibly nourishing blend of shea butter, squalane, jojoba oil, and ceramides. Unscented, fragrance-free, dermatologist-tested, and clinically tested for sensitive skin, it's like a shower and mini spa in a pouch

Myranda McCracken | [email protected]

Nora Fleming – This cult-favorite collectible brand has entered the beauty world. Its "hello, gorgeous" mini, a hand-painted porcelain lipstick, brings the brand's wildly popular collection of interchangeable minis from serving and home décor straight to the vanity counter.

Danielle Elderskin | [email protected]

Deborah Lindquist – This eco couture designer is entering into rest, ritual, and dreamtime with a new line of Dream + Relaxation Aromatherapy Eye Pillows made of exotic vintage sari fabric.

Deborah Lindquist | [email protected]

TRAVALO Roma – A patented refill system that fills directly from most standard fragrance bottles in seconds. No funnels, no mess, no decanting drama. Just your favorite fragrance in a sleek, convenient, travel-friendly package.

Janet Carter | [email protected]

mumms – Its scalp serum is a daily treatment made specifically for the hair changes hormonal shifts bring, supporting healthier-looking, thicker, fuller hair.

Maddy Hakins | [email protected]

Oxford Healthspan – This science-led brand is focused on supporting healthy aging through thoughtfully formulated, high-quality supplements, and a 2026 Beauty Shortlist Awards winner whose approach combines rigorous testing with innovative, whole-food ingredients.

Reni Gertner | [email protected]

Roon Body – Its waterless balm uses five actives to target odor-causing bacteria rather than masking it with fragrance. It melts on contact, goes on clear, and skips the sticky feel.

Josh Chavez | [email protected]

Mānuka Health – Naturally rich in MGO (methylglyoxal), the compound behind Mānuka honey's unique antibacterial activity, this little pot of wonder is fully traceable from hive to jar.

Laura Cocivera | [email protected]

Media Contact for Consumer Product Events (each product representative listed to contact directly)

Trinity Ondek, [email protected] 

310.317.154

About Consumer Product Events (CPE) is a sister company of the consumer packaged goods launch pad, Brown + Dutch Public Relations, Inc. Established in 2009, CPE provides a la carte PR services;  a do-it-yourself matchmaker, connecting consumer packaged goods with the press who are looking to report about them.

SOURCE Consumer Product Events