The Abbi Agency Named Agency of Record For the Nevada Mining Association

The Abbi Agency will conduct marketing and public relations services for the statewide industry association representing Nevada's mining sector

RENO, Nev., Oct. 7, 2025 /PRNewswire/ -- The Abbi Agency, an integrated marketing agency headquartered in Reno, Nev., has officially been named the agency of record for The Nevada Mining Association (NVMA). The Abbi Agency will execute public relations and other grassroots marketing efforts to help strengthen Nevada's workforce, education and advancements in the mining industry.

"Nevada's mining industry plays a vital role in shaping our state's economy, communities and future," said Abbi Whitaker, President and Founder of The Abbi Agency. "We're proud to partner with the Nevada Mining Association to help amplify the incredible work they're doing, from supporting education and workforce development to advocating for sustainable practices and responsible growth. Our agency was born in Nevada, and we're deeply committed to telling the stories that matter most to this state. Working with the NVMA aligns with our mission to elevate bold ideas that drive impact across Nevada and beyond."

The Nevada Mining Association serves as the unified voice of Nevada's mining industry, representing a diverse range of professionals and businesses from across the world. Established in 1913, the NVMA advocates for responsible resource development, sound public policy and offering members opportunities to network with one another. From gold miners in Elko to engineers in Reno and suppliers in Las Vegas, the NVMA serves and supports the 30,000 Nevadans who power this essential industry, as well as members throughout the broader global supply chain. With a commitment to workforce development and community investment, the NVMA continues to play a vital role in shaping the future of mining in the Silver State.

"Partnering with The Abbi Agency marks an important step in advancing how we share the story of Nevada's mining industry," said Amanda Hilton, President of the Nevada Mining Association. "We are confident that their deep roots in Nevada, strategic approach to storytelling and proven successes make them the right partner to support our mission of advocating for responsible resource development, informing the public, and strengthening the connection between our industry and the communities we serve."

The Abbi Agency's deep understanding of Nevada's media landscape will help elevate the Nevada Mining Association's key initiatives through strategic, integrated communications. This includes amplifying awareness of the NVMA's educational and workforce programs, as well as reshaping the narrative around mining in Nevada, particularly in urban areas where the industry is often misunderstood.

For more information about the Nevada Mining Association, visit https://nevadamining.org/.

About The Abbi Agency
The Abbi Agency (TAA) is an outcome-obsessed, full-service agency that builds brands, shifts perceptions and inspires action. Working with world-class travel destinations, national health initiatives and Fortune 500 heavyweights, TAA generates movements that cannot be ignored. The agency is proudly headquartered in Nevada with offices in Las Vegas, Reno and Helena, Montana, powered by a team that hails from all corners of the globe. As a certified B Corporation, TAA is guided by the foundational mission of "Be Bold. Be Boundary Breaking. Be Big Hearted." Since the company's early days, each team member has thought differently, acted differently and believed that an agency can reach higher by moving beyond the tired practices of the past. TAA works in a variety of industry sectors, from tech, travel and education, to healthcare and beyond. Recently named Advertising Agency of the Year by the American Advertising Federation's (AAF) Western Region Best of the West Media Awards and Bulldog PR's Midsize Agency of the Year, the agency excels in creating award-winning integrated marketing campaigns for clients, including Visit Carmel, Carnival Cruise Line, Aramark Destinations, the Yosemite Conservancy, Google, Tesla, Edgewood Tahoe, Nevada Health Link, Travel Nevada and many more. Learn more at theabbiagency.com. 

About the Nevada Mining Association
The mission of the Nevada Mining Association (NVMA) is to unite, inform, advocate, and serve as the public voice of Nevada's modern mining industry. From advocacy on major policy issues to developing innovative ways to connect members with opportunities, the Nevada Mining Association builds recognition of the mining industry's contribution across the Silver State. The Nevada Mining Association is committed to leading environmental stewardship and the health and safety of workers, residents, and communities. The NVMA envisions Nevadans embracing the mining industry as forward thinking, respected, and essential for a vibrant future. For more information, visit www.nevadamining.org. Stay up to date with all Nevada Mining Association activities on Facebook, Instagram, and LinkedIn.

SOURCE Nevada Mining Association