The Advertising Research Foundation Appoints Dr. Augustine Fou and Dr. Manuel Garcia-Garcia, Fortifying the Organization's Leadership in Science-Based Advertising Research

Dec 15, 2015, 08:30 ET from The Advertising Research Foundation

NEW YORK, Dec. 15, 2015 /PRNewswire-USNewswire/ -- The Advertising Research Foundation (The ARF) today announced two key new appointments, further fortifying the organization's leadership in supporting the advertising industry with "bleeding edge" cross platform measurement, neuroscience-based research, ad fraud, ad blocking and overall research quality - including a focus on mobile communications.

Dr. Fou has been named Chief Marketing Science Officer for The ARF. In this position he will ensure marketers are connected with up-to-the-minute insights from the most important scientific research. He has over 20 years of management consulting experience and hands-on experience in creating and optimizing marketing across traditional and digital channels.  He most recently served as Anti-Fraud Forensic Scientist for Marketing Science Consulting Group Inc. - a company he founded in 2000. He also served as Group Chief Digital Officer of Omnicom's Healthcare Consultancy Group from 2009 to 2012 and Senior Vice President, Digital Lead for MRM Worldwide-McCann Worldgroup from 2007 through 2009.  Dr. Fou holds a PhD in Materials Science and Engineering from the Massachusetts Institute of Technology.

Dr. Manuel Garcia-Garcia has joined The ARF as SVP, Research and Innovation: Global and Ad Effectiveness. In this role he will work on cross platform measurement order, priming, "digital natives" and other applications of neuroscience to these issues including follow up research.  Dr. Garcia-Garcia joined The ARF from Nielsen Neuro where he served as Director of Neuroscience from 2012 through 2015.  He is also an Adjunct Professor at the NYU Leonard N. Stern School of Business.  Dr. Garcia-Garcia holds a PhD from the University of Barcelona where he received the prestigious Extraordinary Doctorate Award.

Gayle Fuguitt, Chief Executive Officer and President of The ARF said, "I could not be more pleased to welcome Augustine and Manuel to the team.   We support the industry with an objective point-of-view on the critical issues facing advertising today – and that point of view is based in scientific research."  Together Augustine and Manuel will bring our capabilities in providing science-based insights to new heights, giving us even better tools to help advertisers achieve powerful success in today's rapidly changing media landscape."

About The Advertising Research Foundation Founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies, The ARF is dedicated to aggregating, creating and distributing research-based knowledge that will help members make better business decisions. ARF members include more than 400 advertisers, advertising agencies, associations, research firms, and media-tech companies. The ARF is the only organization that brings all members of the industry to the same table for strategic collaboration. Together, we challenge conventions and discover new meaningful, actionable, and indispensable insights that empower our members to have a true impact on their marketing and build leadership within their organizations. The ARF is located at 432 Park Ave. South, 6th Floor, New York, NY 10016 and on the Web at

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SOURCE The Advertising Research Foundation