The Age of AI in Content Automation is Here

Aragon Research Publishes Landmark Report: The Aragon Research Globe™ for Workflow and Content Automation, 2025

PALO ALTO, Calif., May 21, 2025 /PRNewswire/ -- Aragon Research today announced the publication of its latest report, "The Aragon Research Globe™ for Workflow and Content Automation (WCA), 2025." Aragon Research identifies 13 key providers leading the charge in the WCA market, acknowledging the challenge they face in balancing traditional rules-based approaches with the burgeoning capabilities of AI. This pivotal research highlights the unprecedented transformation poised to sweep the WCA market in the coming year.

"The workflow and content automation market is poised for more change in the next year than in the last ten," said Jim Lundy, CEO, Founder, and Lead Analyst of Aragon Research. "The growing role of Generative AI, AI Assistants, and AI Agents represents a fundamental shift, forcing providers to adapt swiftly or risk obsolescence; providers must prioritize AI-centric innovations."

The age of AI in content automation is here, as highlighted by the 2025 WCA Globe™. This shift promises unprecedented automation levels. To maximize benefits, organizations must strategically identify high-value document journeys for AI enhancement, especially customer-facing processes. Executives should also prepare for vendors slow to adopt Content AI, as the market increasingly splits between AI-forward and traditional platforms. Success hinges on thoughtful multi-agent workflow implementation balanced with immediate productivity gains.

The major WCA providers assessed are:

Adobe, Conga, Docusign, Dropbox, Ironclad, MHC Software, Mitratech, Namirial, Nintex, OpenText, PandaDoc, Quark, and Smart Communications.

The Aragon Research Globe™ for Workflow and Content Automation, 2025, is now available on the Aragon Research website.

About Aragon Research:

Aragon Research is an independent research and advisory firm specializing in disruptive technologies. Aragon provides actionable insights to help technology and business leaders navigate the complexities of the digital era. Aragon's analysts cover a wide range of markets, from collaboration and AI to automation and the intelligent workplace. For more information, visit aragonresearch.com.

SOURCE Aragon Research