The Alba Botanica® Brand Launches New "Do Good. Do Beautiful." Campaign
"Do Good. Do Beautiful." was created to tell the story of the brand by highlighting the stories of five amazing brand users.
LAKE SUCCESS, N.Y., March 15, 2017 /PRNewswire/ --The Alba Botanica® brand continues to proudly embody their mission to "Do Beautiful," with the launch of their latest advertising campaign: "Do Good. Do Beautiful." The brand consistently does beautiful by using only 100% vegetarian ingredients in its botanically-based beauty and personal care products, by reducing its environmental footprint whenever possible and by committing to never test their products, or the ingredients that go in them, on animals. The brand goes one step further by encouraging and inspiring every woman to feel beautiful both inside and out by caring for themselves with better-for-your beauty products. With values like these as a top priority, the Alba Botanica® brand sought an opportunity to communicate the brand's story in an even more authentic and compelling way with the Do Good. Do Beautiful. campaign, #DoGoodDoBeautiful.
This campaign features intimate documentary-style videos that journey through a day in the life of five amazing brand users and celebrate how they are making a difference. The five women highlighted identify and align with the core values of the Alba Botanica® brand, including protecting animal rights, women's empowerment, environmental conservation and vegetarianism, and demonstrate their commitment through community service, activism and social cause. They were chosen for their pure dedication and determination to empower those around them by creating positive change. Each woman's video delves into her story, showcasing how she is impacting the world around her, and how her shared values can help the Alba Botanica® brand communicate its message in a unique, impactful way—it feels good to do good.
Now more than ever, many women are feeling that their positions and rights are being threatened, and they recognize that they need to be thoughtful about their choices. The women who the Alba Botanica® brand has featured are a true inspiration to women everywhere to continue living their values and following their dreams. They are:
Andrea Pippins is the author of I Love My Hair and Becoming Me, books that encourage girls and woman everywhere to embrace their natural features, love who they are, and empower them to be bold, beautiful and confident.
Marguerite Nesteruk is an urban gardener and farm-to-table teacher, who educates and empowers children to care for themselves and the environment through natural, sustainable and organic gardening practices.
Ocean Ramsey is a marine biologist, shark conservationist and free diver. She founded an organization called "One Ocean," which advocates for marine and shark conservation and shares research and programming to promote education, fascination and acceptance of these magnificent ocean creatures.
Hilarey Benda is the founder and president of "Beople's Buddies Animal Rescue," a non-profit with the mission to rescue and rehabilitate abandoned dogs and cats. She works tirelessly with the old, injured, irascible and not-so-well-groomed animals that even shelters have given up on and uses her social work training to selectively place them in loving, forever homes. Also, for every animal she places, she plants a tree in their honor.
Lauren Galley is a 21-year-old teen mentor, TEDx speaker, author, recognized 2016 Changemaker by The White House for the State of Women Summit, the only 2017 UN Youth Delegate from the U.S. and president of Girls Above Society, a non-profit dedicated to empowering teen girls to be confident while maintaining positive morals and values as they face the pressures of today's media-driven society. She travels the U.S. speaking at schools and to organizations on the topics of body image, leadership and self-confidence.
"We all make everyday choices that align with our values, so it's inspiring to see women who are dedicating their lives to causes that are important to them. Alba Botanica® has always supported female confidence and empowerment, but it feels very relevant and important to be doing so right now," said Sarah Galusha, Senior Director of Marketing for Alba Botanica®. We're thrilled to be partnering with such an accomplished group of women and hope it inspires other women to Do Good and Do Beautiful in their own ways."
Wanting to share its story with the visual power of video, the Alba Botanica® brand hired the creative and digital media analytics agency Molio to produce made-for-digital creative that allows for hyper-targeting and media optimization to maximize the impact of the media budget. Staying true to the spirit of the campaign, Molio and the brand wanted to team up with empowering and inspiring women behind the cameras as well. To make these stories come to life, they worked with world renowned director, Donna Lamar, Director of Photography Marianne Williams, and a full female film crew.
Please share celebrating these women with us as we watch the campaign launch in March 2017:
https://www.youtube.com/channel/UCKgebS7gQuwll_onAIP_bLQ
The Alba Botanica® Brand
Alba Botanica® products contain 100% vegetarian ingredients and are made with vitamins, plant emollients and therapeutic botanicals for optimum beauty benefits. The Alba Botanica® brand range includes: Hawaiian skin care, hair care and spa treatments; Even Advanced™ skin care; ACNEdote™ acne skin care treatments; Very Emollient™ body lotions, bath and shower gels, cream shaves and foam shaves; Good & Clean™ facial cleansers; Fast Fix beauty treatments; a full range of suncare products and deodorant sticks.
To learn more about Alba Botanica, visit us at: www.AlbaBotanica.com
Connect with us on social:
@AlbaBotanica
#albabotanica
The Hain Celestial Group, Inc.
The Hain Celestial Group (Nasdaq: HAIN), headquartered in Lake Success, NY, is a leading organic and natural products company with operations in North America, Europe and India. Hain Celestial participates in many natural categories with well-known brands that include Celestial Seasonings®, Earth's Best®, Ella's Kitchen®, Terra®, Garden of Eatin'®, Sensible Portions®, Health Valley®, Arrowhead Mills®, MaraNatha®, SunSpire®, DeBoles®, Casbah®, Rudi's Organic Bakery®, Hain Pure Foods®, Spectrum®, Spectrum Essentials®, Imagine®, Almond Dream®, Rice Dream®, Soy Dream®, WestSoy®, The Greek Gods®, BluePrint®, FreeBird®, Plainville Farms®, Empire®, Kosher Valley®, Yves Veggie Cuisine®, Europe's Best®, Cully & Sully®, New Covent Garden Soup Co.®, Johnson's Juice Co.®, Farmhouse Fare®, Hartley's®, Sun-Pat®, Gale's®, Robertson's®, Frank Cooper's®, Linda McCartney®, Lima®, Danival®, Happy®, Joya®, Natumi®, GG UniqueFiber®, Tilda®, JASON®, Avalon Organics®, Alba Botanica®, Live Clean® and Queen Helene®. Hain Celestial has been providing A Healthier Way of Life™ since 1993. For more information, visit www.hain.com
© 2017 Avalon Natural Products, Inc. All rights reserved.
SOURCE Alba Botanica
Share this article