The American Fertility Association Launches New Website

NEW YORK, June 2, 2011 /PRNewswire/ -- The American Fertility Association (The AFA) has rolled out its new website: http://www.TheAFA.org. The dramatic redesign represents the organization's commitment to the growing and diverse needs of its visitors. The new site is the culmination of a year of development based on extensive research conducted by a web design and engineering firm. Some of the many innovations include:

• Immediate access to related articles, fact sheets, and videos for each topic
• Intuitive navigation with more customized search options
• Streamlined access to The AFA's highly visited daily blog, and social media channels

The site's homepage welcomes visitors with a clean design, rotating billboard, and featured library articles and blog selections. Prominently placed is the statement "We have answers just for you" with seven key topics listed - Getting Pregnant, Infertility, Adoption, Third Party Reproduction, LGBT Family Building, For Men, and Preventing Infertility. From there, visitors are one click away from their answers.

A majority of the website's visitors search and link to The AFA's Professional Network of physicians, mental health professionals, adoption agencies, surrogacy agencies, and LGBT-friendly professionals to name a few. Significant enhancements were made to the Professional Network, including the addition of color photos of the professionals, biographies, detailed specialty information, and the ability to link to the professional's website, print, or import a vCard.

"We didn't just make renovations; we started with a clean sheet of paper, a committed staff, and a talented web design and engineering team," says Executive Director Ken Mosesian. "We were all dedicated to making this site the go-to place for all hopeful parents, and we've created a solid foundation on which to build. We can add an infinite number of pages, allowing our fully vetted content to grow exponentially."

The new website offers state-of-the-art support for visitors through an extensive and expanded collection of library articles, fact sheets, HD videos, and webinars. Visitors can access The AFA's Facebook page, and join the conversation with thousands of others. Visitors can also submit questions for professionals, sign-up for The AFA's Connect monthly newsletter, and request a complimentary copy of The AFA National Infertility and Adoption Directory to be mailed right to their front door.  

"Starting a family might be challenging, but getting objective, unbiased information - whether you're straight or gay, male or female, partnered or single - should be simple," says Mosesian. "As the only inclusive non-profit fertility organization, that's something I'm proud to say we accomplished."

Media Contact:
Corey Whelan, Program Director
[email protected]
718- 853-1411 Office Line
917-478-7959 Cell

About The AFA:

The American Fertility Association (The AFA), a 501 (c)(3) national non-profit organization, is a lifetime resource for infertility prevention, reproductive health and family building. The AFA services and materials are provided free of charge to consumers and available to everyone without reservation.

http://www.TheAFA.org and 888.917.3777

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SOURCE American Fertility Association