The American Public Gardens Association Selects The Pollack PR Marketing Group as Its Agency of Record Following a Competitive Review

Aug 16, 2011, 05:30 ET from The Pollack PR Marketing Group

LOS ANGELES, Aug. 16, 2011 /PRNewswire/ -- The Pollack PR Marketing Group (PPMG) announced today that it has been appointed by the American Public Gardens Association (APGA) to lead the organization's public relations and brand outreach efforts, building public awareness of North America's public gardens and their vital role as advocates for the advancement of environmental stewardship, education, and plant conservation.

"We selected PPM.G based on their deep knowledge of our industry and their demonstrated expertise in building thought leadership platforms that effectively leverage current successes to expand influence," said Dan Stark, executive director of APGA. "We are excited to work with PPMG to communicate that the values and achievements of the nation's public gardens are of vital importance to the advancement of environmental stewardship, education, and plant conservation."

PPMG has previously worked with the APGA on a project basis, executing a successful internal communications program for the Association and its large membership.

"We are delighted to have won this competitive review as the APGA is a natural fit for our agency, considering our deep experience in building environmentally-focused thought-leadership platforms. We are deeply committed to amplifying the Association's mission," said PPMG Founder and CEO, Noemi Pollack. "On the cusp of a global shift, emanating from consumer trends, increased public focus on the changing environment, and political and economic commitments in support of sustainability initiatives, there is a tremendous opportunity for the APGA to expand its thought leadership and advocacy platforms on behalf of its more than 500 member gardens."

The APGA is a Pennsylvania-based organization devoted to strengthening the public gardens throughout North America. With over 70 years of work increasing cooperation and awareness among the gardens, APGA has built a membership of more than 500 public gardens located in all 50 states, the District of Columbia, Canada and seven other countries. Their members include public gardens as well as arboreta and zoos.

The APGA is committed to increasing public awareness for public gardens and supplying resources to the industry. Through their leadership and advocacy, public gardens have become vital to public appreciation and understanding of the irreplaceable value of plants.

About The Pollack PR Marketing Group

The Pollack PR Marketing Group (PPMG) based in Century City, CA, is a mid-sized, multi-specialty agency that develops communication platforms and programs, manages corporate reputations, launches new products and services and promotes consumer brand engagement for clients ranging from innovative start-ups, to Fortune 500 companies, with a focus on consumer products, technologies and services. PPMG is a partner in The WORLDCOM Public Relations Group, a partnership of over 107 firms, with offices in 93 markets, across six continents. For more information, visit http://www.ppmgcorp.com, or http://www.pollackblog.com, or follow us on Twitter @PollackPRMktg.

SOURCE The Pollack PR Marketing Group



RELATED LINKS

http://www.ppmgcorp.com