ARAN ISLANDS, Ireland, September 29, 2016 /PRNewswire/ --
The Aran Sweater Market is set to unveil their Heritage Collection which brings to life the meaning and beauty of the ancient Aran stitches. The concept behind the brand's collection, which highlights some of the most popular Aran stitches, was captured amidst the rugged landscape of Inis Mor, the largest of the Aran Islands and the home of the brand's flagship store.
Brand Manager and curator of the shoot, Laura Mac Sweeny, commented: "Launching a campaign focused on the heritage of the Aran stitches has been something which we have wanted to do for some time now as these ancient patterns are intrinsic to the brand's core foundation."
The Collection includes original Aran styles like the classic honeycomb turtleneck sweater as well as more contemporary styles such as the fashionable Cable Wrap and the Aran Diamond Cape, all crafted in Ireland of 100% soft merino wool.
Laura added: "We really wanted to capture the unique patterns of the Island so that people could get an appreciation for the natural landscape which inspired the stitches so many years ago."
Each stitch's story was brought to life through a modern day love story set amidst some of the Island's most breathtaking and rural locations such as Kilmurvey Beach and the ancient burial ground of the Seven Churches. Each stitch's meaning played a fundamental role in the styling and curation of each shot. The Chevron stitch whose construction is based on the increases and decreases of the waves was captured amidst the backdrop of a dramatic clifface with the crashing waves of the ocean beneath while the Moss stitch depicts the female character surrounded by carrageen moss of which the stitch was said to be derived.
The Collection was shot by Fashion and Lifestyle Photographer, Pawel Nowak and styling and concept was carried out by Laura Mac Sweeny. It was modelled by Sarah Tansey and Padraig Pendric, both of Andrea Roche Modelling Agency and Hair and Make -Up was styled by Island native Roisin Derrane.
The Aran Sweater Market has grown from being a cornerstone of the small Island community of Inis Mor, to one of Ireland's leading suppliers of Authentic Aran and Irish Inspired Knitwear with markets now in Dublin and Killarney as well as the Aran Island. The brand is renowned for its passion for craft and a keen eye for quality as well as its determination to bring the long and fascinating history of the Aran Sweater to a global audience through its online store; http://www.AranSweaterMarket.com .
SOURCE Aran Sweater Market