The Art Of Collaboration

HAIKU, Hawaii, Dec. 3, 2014 /PRNewswire/ -- What do you get when you combine a 30-year veteran of the advertising and creative world with a fine-art painter? "Art-repeneur" Brad Forsythe.  The Maui-based artist has found a niche providing his exclusive designs on products ranging from Italian-made scarves and high-tech surfboards, to custom snowboards and skis, to biodegradable iPhone cases. 

Prior to a trip to Italy in 2013, it never occurred to Forsythe to put his mixed media art on anything other than canvas. But while in Florence, Italy, he was introduced to the owner of gallery 166ARTE, who asked to develop and produce handmade scarves using two of Forsythe's designs for sale in her Fashion is Art gallery. Seeing his art on these scarves opened his mind to exploring other ideas where his work could appear.

Said Forsythe, "I never thought that my former career as creative director and advertising executive would have a relationship with my new career as a fine artist, but the two really meld well together. I have been able to open up a whole new field through strategic collaborations with amazing companies and manufacturers sourcing imagery from my original artwork to feature on their products."

Back on Maui, Forsythe approached world-renowned surfboard shaper Jimmy Lewis with layouts of several surfboard graphic designs.  He liked the bold colorful board graphics Forsythe presented and the collaboration was born.  One of his designs is now featured on Lewis' new globally distributed "Super Tech" line of performance SUP surfboards that debuted this past summer.   

Next came a partnership with RAMP Sports through which Forsythe's artwork will be featured on a custom line of snowboards and skis. He is also collaborating with Marche, Italy based iNature to create a signed numbered limited edition "artist series" of four biodegradable iPhone case designs showcasing his art.  The company sells smart phone cases in retail outlets throughout Italy and Japan as well as through various online merchants and at iNature.it.

Other collaborations are in the works. "For me, it's about looking at the market and seeing opportunity," added Forsythe.  "Then the product becomes my medium and the distribution becomes my connection to new and more diverse audiences around the world.   As an artist I take great pleasure in the idea of my art having a positive impact on people's everyday lives."  

Forsythe's work has been widely exhibited and appears in several private and corporate collections throughout the world. Inspired by the diverse exotic land and seascapes of Maui, Forsythe creates mixed media on canvas paintings, applying the paint generously to create textures that capture the beauty of nature through brilliant and dazzling colors. Rather than use color straight from the tube, he often custom mixes his paint by hand - selecting high quality pigment and binder combined with a variety of mediums to create a truly unique palette. 

Additionally, Forsythe creates lens-based art featuring his finest digital images. His visual art is derived from the everyday experiences and visual memories of living on one of the most remote places on Earth.

Prior to establishing Brad Forsythe Art, he was the co-founder, president and executive creative director of Forsythe & Butler, an advertising and marketing firm based in Houston with offices on Maui.

For more information, visit ForsytheArt.com.

Photo - http://photos.prnewswire.com/prnh/20141203/162066

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SOURCE Brad Forsythe

Related Links

http://ForsytheArt.com