The Association of National Advertisers (ANA) Digital & Social Media Conference goes mobile with avVenta Worldwide

NEW YORK, July 16, 2012 /PRNewswire/ -- For the second consecutive year, avVenta Worldwide and the Association of National Advertisers (ANA) have partnered to provide attendees at their 2012 Digital and Social Media Conference, held on July 15-17th in Dana Point, CA with a mobile event application. The mobile event app offers a new dimension to the overall conference experience.  Moving from traditional printed event-guides to interactive applications on smartphones, providing an integrated all in one solution.

"We are excited to be partnering with avVenta to provide conference attendees of the 2012 ANA Digital & Social Media Conference the opportunity to be 'connected' digitally through the ANA Events App, built by avVenta. It gives our members the most up to date information on the conference, along with the ability to connect with peers via the app or directly through their Facebook and/or Twitter accounts," said Barry Garbarino, Senior Director of Marketing & Creative Director, ANA.

The event guide gone digital takes interactivity and engagement to new levels.  Attendees have one touch access to critical conference information allowing users to focus on what matters most. avVenta's Product Manager, Kaci Townsend commented, "I wanted to avoid creating just another tool.  We focused on taking not only the enormous amounts of show information and making it digital, but also on integrating the capability of real time networking via social media platforms.  Our partnership with ANA has proven to be invaluable during the design process and we look forward to driving successful event participation in the future."

New Features for 2012

• Integrated Social Media – Post directly from within the application to Facebook and Twitter with event session pre-populated or custom content.
• My Agenda – Star your favorite must-attend event sessions and speakers to create a personalized agenda.
• In-App Messaging – Real time communication with attendees in your network.

For a sneak peak check out the mobile event app video http://www.avventa.com/news/videos/ANAapp.html

The mobile event iOS app is available free of charge through the iTunes store and attendees with other devices can access the mobile website http://digital.ana.net

avVenta's mobile capabilities include content delivery, application development and platform migration. To learn more about avVenta's digital production capabilities and services, please visit the company's website at www.avventa.com.

About avVenta Worldwide - Founded in 2005, avVenta Worldwide is a privately held, digital marketing production partner, headquartered in New York City with offices in Charleston, Los Angeles and a production "center of excellence" in San Jose, Costa Rica. The company specializes in Digital Production, Marketing Operations and Platform Support for over 130 of the world's leading brands. Today, avVenta provides services to a host of Fortune 500 clients, including the top pharmaceutical companies, major technology leaders, and leading travel brands. For more information, please visit www.avventa.com.

Media Contact:
Jeanine Kent
[email protected]
www.avventa.com

SOURCE avVenta Worldwide