ATLANTIC CITY, N.J., Sept. 23, 2025 /PRNewswire/ -- On Saturday, Sept. 6, 2025, Hard Rock Hotel & Casino Atlantic City hosted the Out of the Darkness Walk for the sixth consecutive year, in support of the American Foundation for Suicide Prevention (AFSP). Since 2018, Hard Rock Atlantic City has united the local community to raise awareness and funds for suicide prevention, surpassing $1 million in total contributions. As a result of this ongoing commitment, the Atlantic-Cape Out of the Darkness Walk has become the largest event of its kind in the state of New Jersey.
For the second year, under the leadership of Hard Rock Atlantic City General Manager Michael Sampson, The Casino Association of New Jersey (CANJ) participated in the Out of the Darkness Walk and helped to raise more than $300,000. This historic partnership showcased employee participation from every Atlantic City casino property.
"We are so proud and grateful for our community partners and for their incredible commitment to support the AFSP New Jersey Chapter," said Michael Sampson, General Manager at Hard Rock Atlantic City and AFSP NJ Chapter Board Member. "These efforts make a difference in the lives of so many and support AFSP's mission of saving lives and bringing hope to those who are struggling with mental health issues."
Established in 1987, The American Foundation for Suicide Prevention (AFSP) is a voluntary health organization that gives those affected by suicide a nationwide community empowered by research, education and advocacy to take action against this leading cause of death. AFSP is dedicated to saving lives and bringing hope to those affected by suicide, including those who have experienced a loss. AFSP creates a culture that's smart about mental health by engaging in funding scientific research, educating the public about mental health and suicide prevention, advocating for public policies in mental health and suicide prevention, and supporting survivors of suicide loss and those affected by suicide
Media Contacts:
Sharon Pearce, Hard Rock Hotel & Casino Atlantic City
(609) 449-5078
[email protected]
Editor's Note: Photos and video can be downloaded here.
SOURCE Hard Rock Hotel & Casino Atlantic City
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