The Aura Group Nominated for Best Practices Award Delivering Movie Studio Assets via Cloud Computing

LOS ANGELES, April 6, 2011 /PRNewswire/ -- The Aura Group, a new media advertising and consulting agency, announced today that it has been selected by Computerworld SNW as a finalist in its Spring 2011 Best Practices Awards Program for Aura's data architecture of StudioEPK, an online review and downloading service for dispensing movie studio video assets.

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Aura's StudioEPK system gives movie studios the ability to offer video assets to press outlets in formats that can be easily ingested. From Flash video to high resolution HD assets, StudioEPK supports them all.

"The press outlets love the options we provide them," said CTO Douglas Shaw, whose system has delivered assets for many films including the Twilight saga. "Our system is very robust. We can handle extreme load for the higher profile films."

All finalists in each category were recognized at the SNW Spring 2011 conference, April 4-7 at the Hyatt Regency Silicon Valley/Santa Clara Convention Center in Santa Clara, Calif.  SNW's Best Practices Awards Program recognizes excellence in IT infrastructure deployment.

"SNW's Best Practices Awards Program honors an elite group of IT management organizations that have demonstrated excellence in IT infrastructure deployment. Storage management is at the center of IT infrastructure and IT management and these finalists have shown they are on the leading edge of innovative technologies," said John Amato, vice president and publisher of Computerworld.

"We're pleased and flattered of the nomination," continued Doug Shaw. "StudioEPK and cloud storage allows the studios to streamline their movie marketing efforts to the media in a cost efficient and highly practical manner."

About StudioEPK

Designed by the Aura Group, StudioEPK offers movie studios an efficient and inexpensive way to deliver comprehensive digital press materials for films. Instead of the costly traditional format of sending tapes through standard mail, press material can be uploaded to the StudioEPK and distributed via the internet by the studios. Among many Hollywood blockbusters, StudioEPK was used for "Source Code," in theatres now.  

About the SNIA

SNW is a subsidiary of the Storage Networking Industry Association (SNIA).  A not-for-profit global organization, SNIA is made up of some 400 member companies spanning virtually the entire storage industry. SNIA's mission is to lead the storage industry worldwide in developing and promoting standards, technologies, and educational services to empower organizations in the management of information. For additional information, visit the SNIA Web site at www.snia.org

About the Aura Group

The Aura Group, a wholly owned subsidiary of Aura Interactive, Inc., specializes in online advertising creative and technology in addition to interactive media development. Aura's commitment to develop new technologies, coupled with stunning creative abilities and expert Flash video knowledge, has positioned itself and its clients on the cutting edge of online advertising. For more information, email [email protected], call 888-580-8863 or visit www.theauragroup.com.

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SOURCE The Aura Group