The Bailey Group Appoints New Executive Team

LOS ANGELES, Nov. 13, 2017 /PRNewswire/ -- The Bailey Group, a fashion parent company founded in 2006 whose current key assets include Bailey44 and the millennial line Ali & Jay, is making major advancements in the digital and the direct-to-consumer space and adding several key new executives.

2017 financial results are +19% vs. 2016 and are showing +212% profit growth for the same period. The brand has accelerated its success in the digital space, with a 67% increase in digital channel revenues year over year both wholesale and direct to consumer. The 2018 business trajectory signals another 25-30% revenue growth, and over a 100% growth in profit.

Peggi Jewell will join as President of the group in November and will oversee the day to day business.  She has held prior executive roles at VF Corp, Kellwood, Lucky Brand, Liz Claiborne and JCrew.

"I couldn't be more excited to join The Bailey Group.  Bailey 44 and Ali & Jay are two uniquely different brands, but with a common theme of positively celebrating women.  I see them as strong brands that are still somewhat of a secret to the legions of women that want clothing that is fashionable, accessible, and of great quality.  The team at Bailey has done an incredible job of poising both brands for success this past year, and I look forward to helping them further realize that potential." 

Roshanna Sabaratnam joins as the Chief Digital and Marketing Officer.  She has held prior senior executive roles at JBrand, Gilt, and Yahoo.

"Few brands are taking a proactive approach to building a Direct to Consumer relationship.  It is refreshing to be part of a company which takes that approach and is committed to a digital, customer first point of view.  Combining that approach with a message of the positive celebration of women makes this a rare and exciting opportunity."

"The company has spent the last several years pivoting its business from a single branded domestic wholesale company; into a multi branded, multi-channel company.  Our industry is changing rapidly and we had to quickly evolve.  We are very pleased with the results we have accomplished and the paths for growth that have been established. 

The addition of Peggi and Roshanna to the company will help enhance a strong leadership team and continue to enable the brands to grow quickly and profitably."

Christopher Tate
Board Member/CEO

Founded in 2006 as a cool, sexy, classic line designed for women and by women, Bailey44 (www.bailey44.com), is seeing direct to consumer success. Where other brands continue to struggle at wholesale, the Bailey44 flagship at Lido Marina Village, in Newport Beach, Calif., has seen positive same store sales of +92% from its launch last year. The new Westfield Century City mall welcomed a Bailey44 store at the October relaunch of the shopping center. The brand is currently seeking to open three to five new locations within the next few years.

Product at Bailey44 continues to be strong, focusing on great fabrics and contemporary fits. In the next fashion cycles, the brand plans to launch denim to complement the already successful lineup of tops. While contemporary brands are shifting production overseas, Bailey44 continues to design and manufacture the bulk of its product in Los Angeles at its Vernon, Calif., based headquarters.

"We continue to focus on the quality of production, with a commitment to keeping a manufacturing position in Los Angeles. We focus on perfecting how our clothes feel, how they fit, and how they look on a woman. Our continued mission is to infuse that fit feel and look into every trend to speak to women at every stage of life," says Paola Neito, Bailey 44's head of design.

Meanwhile, Ali & Jay maintains its place in the contemporary landscape as it expands beyond signature on-trend dresses with separates that appeal to the millennial female. The brand has grown 300% year over year at major distributors such as Nordstrom and Stitch Fix, and has shown significant growth of its own digital flagship, ali-jay.com. The digital flagship and the brands first permanent physical location both will open in October.  The first free standing retail store will be in Westfield's Century City Mall with Warby Parker, Cos, Urban Decay, and many other Millennial brands.

"Ali&Jay is brand created by girls here in LA that want something more than disposable fast fashion, but want it at a price they can afford.  The spirit and hustle of LA comes through in all we do.  We want to use Ali&Jay as way to positively impact the lives of women, giving back to our tribe…….because we can."

Melissa Niednagel
General Manager of Ali&Jay

The brand plans already empowers young women to pursue their dreams and encourage others to do so, as well, but this year will partner with various female empowerment focused brands and charitable organizations to reinforce the movement that "empowered women empower women."

ABOUT BAILEY 44
Bailey 44 was started in 2006 with the vision of creating a global fashion brand that celebrates the modern woman's real life.  Comprised of industry veterans, working mothers and diehard creatives, the brand hopes to bring pieces that stylish, accomplished women can love and feel unstoppable wearing.  Bailey 44 is distributed by over 1200 stockists, including Bloomingdale's, Nordstrom, Saks, Intermix, Shopbop, Stitchfix, and in its retail stores online and in Newport Beach and Century City.

ABOUT ALI & JAY
Ali & Jay embraces the new feminist, redefining what it means to be a boss, a babe, or whatever she wants to be..  The brand embraces style duality, allowing girls to confidently express their sexy and sophisticated sides.  Designed in Los Angeles, Ali & Jay seeks to empower the modern feminist, who sets her own rules.   Ali & Jay is distributed nationwide through Nordstrom, Stitchfix, Shopbop, Revolve, and its own digital flagship, ali-jay.com.  It will open its flagship retail store in Los Angeles in October 2017.

SOURCE The Bailey Group

Related Links

https://www.bailey44.com