The Beachwaver Co.® Announces Title Sponsorship of World Surf League's Maui Women's Pro
"Beachwaver Maui Pro" Ultimate Stop on WSL Women's Championship Tour
NEW YORK, Oct. 18, 2018 /PRNewswire/ -- Two brands on a mission to find the perfect wave—the Beachwaver Co.® and the World Surf League (WSL)—have teamed up for the epic finale of the 2018 WSL Women's Championship Tour.
The Beachwaver Co. is thrilled to announce its partnership with WSL as title sponsor of the tour's final event—the first-ever Beachwaver Maui Pro.
2018 will mark the 16th edition of the event where superstars of women's surfing will battle on some of the world's best waves. Kicking off November 25, the Beachwaver Maui Pro will feature 18 of the world's most dynamic female surfers competing for the event win, and potentially, the World Title.
This partnership extends beyond a shared love of beautiful beaches and perfect waves. "As entrepreneurs, we know the value of hard work and competition," said Beachwaver President and Co-Founder Erin Potempa Wall. "Empowering women has always been an important part of The Beachwaver Co.'s mission, and we are thrilled to team up with an organization that shares a similar vision."
"We are proud to partner with such strong athletes and role models," added Beachwaver Co-Founder and Celebrity Stylist Sarah Potempa. "As the inventor of the Beachwaver, I am beyond excited to work with these incredible women, with equally incredible stories, who are inspirations to people around the world, and who inspire us, too."
"As we come down to the final women's Championship Tour event, the Beachwaver Maui Pro, the WSL looks forward to partnering with Beachwaver to highlight the incredible feats of the women surfers from this year on Tour," said Sophie Goldschmidt, WSL CEO. "The synergy between innovation, empowerment and style connects the WSL and Beachwaver brands, so we are excited to be working together for this event to give our athletes the opportunity to continue to break boundaries."
Having been a regular stop on the women's championship tour from 1999 until 2009, Maui returned to the schedule in 2014 and has been the season-ender on the elite women's tour ever since. The Hawaiian island paradise's sprawling coastline and exotic beaches are the perfect backdrop for competitive surfing and the ultimate inspiration for perfect, Beachywaves™.
"We are looking forward to an amazing partnership," said Sarah Potempa. "We can't wait to celebrate these phenomenal athletes and bring fans of both WSL and the Beachwaver from around the world to Maui to find the perfect wave together."
The Beachwaver Maui Pro will be broadcast live—you can catch all the action at www.worldsurfleague.com. And be sure to follow @TheBeachwaver on Instagram and Facebook for exclusive behind the scenes footage, giveaways and exciting updates.
About The Beachwaver Co.®
Dream Big. Make Waves. Dedicated to innovation, accessibility, sustainability and empowerment, The Beachwaver Co. believes we are all beautiful and capable of incredible things. Founded in 2010 by celebrity hair stylist Sarah Potempa and her sisters Erin Potempa-Wall and Emily Potempa, The Beachwaver Co. has grown from an idea to a globally distributed hair tools company. Beloved by stylists, beauty editors, influencers and individuals everywhere, the brand's patented, award-winning rotating curling irons revolutionized an industry. With a dedicated focus on research and development, the Beachwaver team continues to grow its line of innovative products. We have an opportunity and a responsibility to make a positive impact on the world, and we are grateful for that every day. The Beachwaver Co. is committed to supporting and empowering everyone to confidently follow their dreams.
For more information, visit Beachwaver.com.
About the WSL
The World Surf League (WSL) is dedicated to celebrating the world's best surfing on the world's best waves through a variety of best-in-class audience platforms. The organization, headquartered in Santa Monica, is a global sport with regional offices in Australasia, Africa, North America, South America, Hawaii, Japan and Europe.
The WSL has been championing the world's best surfing since 1976, annually running more than 180 global events across the Men's and Women's Championship Tours, the Big Wave Tour, Qualifying Series, Junior and Longboard Championships, as well as the WSL Big Wave Awards. The League possesses a deep appreciation for the sport's rich heritage while promoting progression, innovation and performance at the highest levels, and in doing so crowns the undisputed Men's and Women's World Champions across all tours.
Showcasing the world's best surfing on its digital platform at WorldSurfLeague.com, the WSL has a passionate global fan base with millions tuning in to see world-class athletes like Kelly Slater, Stephanie Gilmore, Tyler Wright, John Florence, Lakey Peterson, Paige Alms, Kai Lenny, Taylor Jensen, Honolua Blomfield, Carissa Moore, Gabriel Medina, Courtney Conlogue and more battle on the most dynamic field of play of any global sport.
For more information, please visit WorldSurfLeague.com.
SOURCE The Beachwaver Co.
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