NEW YORK, March 15, 2012 /PRNewswire/ -- Everything changes. The Cable TV industry is no exception. Those who stay ahead of the technology curve, survive. Those who capture the attention of consumers, succeed. And, those who inspire, lead.
The "Breaking Through: Innovating Cable TV" Summit will address the process that companies are using to adapt to the shifts and trends of the business today. The Summit is presented by leading TV trade publication, Multichannel News. The agenda is designed to transform the current thinking within the pay TV business, especially as to how the industry is facing competition from new sources, execute new strategies for interacting with customers and how the industry plans to develop management that will lead the business in the next decade.
This is the latest addition to Multichannel News' successful summit series. It will be presented on Thursday morning, March 29, from 8 am to 11:45 am, at the Roosevelt Hotel, located on East 45th Street and Madison Avenue in New York City.
There are many reasons to attend this first-ever event. But, here are the best...
- THE MARKETPLACE IS CHANGING. New technologies. New consumer options. Increased competition. Customers expect that "there's an app for that" and seek new ways to discover and share programming. The first session addresses how the industry is delivering personalized TV that will appeal to a new generation. Participants include Verizon's Joe Ambeault, Steven Davi of SeaChange, and Steve Necessary from Cox.
- THE CONSUMER IS CHANGING. The consumer is younger and more tech-savvy. Dependence on TV is not the same as five years ago. In the session devoted to consumer interaction, the participants discuss how to "personally engage" consumers. This session, moderated by CTAM's CEO, Char Beales, reviews research and ratings and focuses on innovative strategies like "cause marketing." This session features Jaclyn Murphy from Edelman, Howard Shimmel of Nielsen, Judy Vogel of Media Storm and Tanya Van Court from Discovery Education.
- LEADERSHIP IS CHANGING. DO YOU PLAN TO WORK IN CABLE IN 5 YEARS? Companies are re-organizing. These changes will require different management skills. A roundtable of leading "search" executives addresses what skills are now necessary, and where the industry is looking for its next set of leaders. Panelists include Ann Carlsen of Carlsen Resources, Dean Madison from TD Madison and Bill Simon from Korn/Ferry.
- IMAGINATION + INSPIRATION + CHANGE = INNOVATIONS. Where do innovations originate? At breakfast, attendees will be presented with paradigms that will challenge one's thinking process. Keynote presenter, John Di Frances is the Founder and Chief Strategist, Red Door Innovation Center. He is a leading thought-leader and published author, with two additional soon-to-be-released books on the topic of innovation.
- FRESH IDEAS FOR TECHNOLOGY. Panasonic's Chief Technology Officer for North America, Eisuke Tsuyuzaki, will be featured in a keynote interview that focuses on tech-advances that are adding "stickiness" for cable operators to retain customers and add the ultimate consumer "wow factor."
- STRATEGY. Peter Stern, Time Warner Cable's Chief Strategy Officer will share how the process of achieving the company's goals evolves from an action plan that is guided by the collective corporate vision that is not just for Time Warner's future, but benefiting the future of the industry, as a whole.
This summit is fresh, and fast-paced. It is a morning-only event. Doors open for registration and continental breakfast at 8 am. The program begins with the lively Breakfast Keynote presentation at 8:30 am and the day concludes before noon.
This event is produced by Schramm Marketing Group on behalf of Multichannel News.
To register to attend this unique event, contact www.multichannel.com/innovation or call Sandy Friedman at 917-281-4718.
Multichannel News covers multichannel television and communications providers, such as cable operators, satellite TV firms, and telephone companies, as well as emerging Internet video and communication services. www.multichannel.com
SOURCE Multichannel News