The Beverage Testing Institute's Jerald O'Kennard and Tony Abou Ganim, World Renowned Modern Mixologist, Join Mediaplanet and Key Industry Leaders in Campaign for the Meaningful Appreciation of Vodka

Jun 30, 2011, 10:29 ET from Mediaplanet

LOS ANGELES, June 30, 2011 /PRNewswire/ -- With Independence Day quickly approaching, vodka aficionados across the nation are coming out in droves in search of the best vodka for cocktails and sipping. Mediaplanet Publishing released its first special annual edition on "Vodka Appreciation." The campaign hit LA, NYC, Miami, and Chicago with USA Today, reaching a captive audience in all of the nation's hotbeds when it comes to liquid culture, nightlife trends and spirits enthusiasts.


America's Number One Spirit Re-examined

"Vodka Appreciation" brings to light the trends of vodka in America, from localism with micro-distilleries to globalism, exoticism, and value. Take top mixologists' advice and learn to host your own vodka tastings and get the tips and recipes you need to make the most of your vodka pairings for premium cocktails.

Jump on the latest trend along with 1.4 million readers of USA Today, and learn what industry leaders like Jerald O'Kennard (Beverage Testing Institute), Tony Abou Ganim (author, top mixologist, and 2007 winner of Iron Chef America competition with Mario Batali, "Battle Mango"), and Patricia Richards ('s #1 Female Bartender) have to say about trends in mixology, production standards and vodka culture, and how to understand the intricacies of vodka.

Mediaplanet's Report

In partnership with Grey Goose, Glacier Potato Vodka, Rain Organics, Island 808, Zu Vodka, Alaska Distillery, Beverage Testing Institute, and Tony Abou Ganim, Mediaplanet offers lessons on "Vodka Appreciation" to educate the consumer and gain a deeper knowledge about America's number one spirit.

To view this full report CLICK HERE or click the link:

Mediaplanet creates focused reports on specific business, healthcare, technology or consumer topics.

For more information go to or call 646-922-1400.

SOURCE Mediaplanet