SAN FRANCISCO, Dec. 5, 2018 /PRNewswire/ -- Nectar Sleep, the fastest-growing e-commerce mattress company in the world, today announces a partnership with Mayim Bialik, PhD and one of the stars of the CBS sitcom "The Big Bang Theory." Mayim Bialik leverages her background as a neuroscientist to dive into the importance of a good night's sleep for the human brain in the digital video campaign called "Real, Sleep Science from Mayim Bialik."
Through a battle with her brain and her heart, in this campaign, Mayim implores over-tired Americans to wise up on how a lack of sleep affects the brain. She cites that when our brains get tired, our hearts take over and "some of the biggest mistakes you've ever made" start happening - like dating a coworker and other relatable and regrettable scenarios. Mayim also gives examples of some of a rested brain's most groundbreaking and joyous inventions ranging from toe socks to space travel.
Throughout the campaign, Mayim is accompanied by Nectar Sleep's signature CGI brain character, following a first appearance in the viral "Make America Sleep Again" video which helped the direct-to-consumer brand grow through digital advertising and Facebook campaigns, and reach a top spot on YouTube's 2018 TrueView for Action Ads Leaderboard. In the latest video, Nectar added a CGI heart to the mix as a way to hilariously touch on just how stressful and emotional decision-making can be after a bad night's sleep on a low-quality mattress.
"Nectar is all about giving its customers a good night's sleep, and we try to get that message across in a funny and creative way," said Gil Efrati, CMO of Nectar Sleep. "For this ad, we weren't looking for a celebrity just for the sake of having one. We wanted a partner who really understood our message that better sleep is important. Mayim isn't JUST an actress, she also happens to be a real-life, brilliant neuroscientist – which makes her the perfect person to explain why getting a Nectar is the smart choice for people who want better sleep. We believe that taking Mayim's passion for all things science and combining it with a brand she believes in, can get us into our customers' hearts (and brains)."
"I was thrilled to work with Nectar and align myself with a brand that really strives to make health its highest focus. Sleep is important for everyone, and I'm proud to stand behind the company shaping the way we redefine what it means to have a 'good night's sleep,'" said Mayim Bialik. "I'm excited to see how people respond to this newest video, and look forward to giving the gift of a great night's sleep this week on my Instagram as well!"
Mayim Bialik will also be hosting a giveaway of five Nectar mattresses tonight on her Instagram account @MissMayim, at 8 p.m. EST.
About Nectar Sleep:
Rated #1 by reviewers and called "perhaps the best mattress money can buy," Nectar – "The Most Comfortable Mattress"- is a better bed at the best price. Nectar was developed for every type of sleeper and arrives backed by the brand's Full Comfort Guarantee and Forever Warranty. Every mattress comes with a 365-Night Trial period, so users can fully experience the Nectar difference. Nectars super-premium materials and construction hold exclusive CertiPUR-US® certification. Over a hundred thousand sleepers and more than 20 mattress review sites think Nectar is truly "The Most Comfortable Mattress." To learn more about Nectar and their products, visit their website at http://nectarsleep.com/.
SOURCE Nectar Sleep