The Big, Bold, Sexy Cosmetics Brand Launches New E-commerce Website

NEW YORK, Aug. 2, 2017 /PRNewswire/ -- Buxom, the big, bold, sexy color cosmetics brand known for plumped lips and lashes, has just launched its new retail website. Now all Buxom Babes and beauty enthusiasts can buy the obsess-worthy collection, including tingling lip glosses, plumping mascaras, powerfully-pigmented eyeshadows and complexion-perfecting essentials, directly from www.BuxomCosmetics.com. Designed with a mobile first experience, customers can easily shop on smart phones, tablets or computers.

E-commerce is just the beginning, Buxom's exciting new online strategy provides an immersive and interactive shopping experience, packed with user-generated content integrated throughout the site via social media. The #BANDOFBABES page showcases makeup looks from Buxom's Instagram followers, with a following of nearly 260,000 devotees and growing. Browsers can scroll over the screen to instantly shop the look and to follow each Buxom Babe on Instagram. The Unleash Artistry page is loaded with exclusive beauty tips, tricks, and amazing how-to's from Buxom's talented Director of Education and Artistry, David Birdwell. The page highlights how to create Buxom's famously fierce, bombshell looks and with a quick click on the look, shoppers can easily buy any of the products Birdwell uses.

"Buxom is bigger, bolder, and sexier than ever with the launch of our new e-commerce website," said Serena Giovi, Senior Vice President, Global Buxom at Shiseido Americas Corporation. "Our new website allows us to further follow our vision for building Buxom into a social and digitally-driven brand, while serving as a new platform to connect directly with our fans."

Free standard shipping with any BuxomCosmetics.com purchase of $25 or more, plus a complimentary deluxe sample of either Full-On Lip Cream in Berry Blast or White Russian, while supplies last. Customers who sign up for emails through the Be The First To Know page, will receive 15% off their next online order.

For more information about Buxom, visit www.BuxomCosmetics.com and on social channels at @BuxomCosmetics.

BUXOM^® COSMETICS
Unleash your inner bombshell with fearlessly vivid color and products that stimulate the senses. Go on…indulge your big, bold, sexy side and don't forget, a little mischief goes a long way.

SHEISEIDO CO., LTD.
Shiseido was founded in 1872 as the first Western-style pharmacy in Japan. The business gradually evolved into a cosmetics company, offering people the most advanced technology and the finest aesthetics available in the East or the West. Now known globally as the premier cosmetics company with roots in Japan, the name Shiseido has come to represent the world's highest standards of quality. Shiseido's global selection of skincare, makeup and fragrance includes a high-performance category for special skincare, and a brightening line. Shiseido also offers body care, suncare and a skincare line for men. Fiercely contemporary and innovative after over 140 years in business, Shiseido group brands are now sold in over 120 countries and regions. For more information, please visit http://group.shiseido.com/.

CONTACT: Jenna Klassman, [email protected]

SOURCE Buxom

Related Links

http://www.buxomcosmetics.com