SAN FRANCISCO, Aug. 21, 2012 /PRNewswire/ -- adRise's THE BOLD AND THE BEAUTIFUL TV app, which showcases 75 of the series' most memorable episodes, is now available on Roku set-top boxes. Three collections of fan-favorite episodes are included in the app: "Most Shocking Moments", "Catfights and Brawls", and "Best of Ridge, Brooke and Taylor".
Viewers can simply install the free TV app on their Connected TV devices, just like they would install an app on their iPhone or iPad. Once installed, they can watch each episode on their large screen TV for free with sponsored ads. adRise will deploy the app to all of the major Internet-connected TV devices such as TVs, Blu-ray players, set-top boxes, game consoles, and iPad and Android tablets later this year.
THE BOLD AND THE BEAUTIFUL hopes that having fan-favorite classic episodes of the series available as a TV app will rekindle interest among former viewers of the series and engage new viewers, ultimately driving additional audience to the current season on broadcast TV.
"Viewers have responded enthusiastically, saying they hope to see more," said adRise executive, Thomas Ahn Hicks. "Our initial data indicates there is a passionate viewing audience for THE BOLD AND THE BEAUTIFUL. Viewers typically watch all of the episodes once they have viewed a few of them."
Watch a screencast of the app: adRise's Bold & Beautiful App
adRise develops for free branded apps for all of the major Connected TV platforms and generates revenue from advertising and subscription revenue. We support Connected TV platforms such as Samsung, Roku, Western Digital, Xbox, PS3, Google and Yahoo TV, iPad, and Android tablets. Our ad SDKs power ad delivery, targeting and realtime analytics and are the standard that most of the advertising world uses to deliver interactive brand advertising to Connected TVs.
Brand advertisers access viewers by leveraging robust targeting and analytics never before available for TV audiences. Premium content owners monetize their apps by utilizing our real-time bidding exchange that guarantees the highest payment for each ad spot.
About The Bold and the Beautiful
For over two decades, THE BOLD AND THE BEAUTIFUL has explored the entangled lives, passionate loves, high-stakes battles, loyalties, tragedies, and the inspiring triumphs of the Forrester, Logan and Spencer families. With romance, sensuality, complex characters, and intricate and compelling storylines, THE BOLD AND THE BEAUTIFUL is, at its core, a gripping tale of high fashion glamour, honor and most importantly, family.
Eva Basler Demirjian
Director, Communications and Talent Relations
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