The Boppy Company Expands Into Layette, Plush, & Bedding With Rashti & Rashti
Award-winning Boppy brand partners with leading manufacturer of infant products
GOLDEN, Colo., March 3, 2015 /PRNewswire/ -- The Boppy Company, maker of the award-winning Boppy® Feeding and Infant Support Pillow, announced today that they have partnered with Rashti & Rashti to create a collection of layette, infant plush toys, blankets, and infant bedding, each featuring the iconic Boppy designs and characters that moms everywhere know and love.
"We have always dreamed of extending the Boppy brand into layette and other infant categories that satisfy the needs of both mom and baby," said Nancy Bartley, CEO of The Boppy Company, LLC. "We are excited to work with Rashti & Rashti on this new endeavor as they are experts in their field and share a passion for our brand."
The complete collection of Boppy licensed apparel, plush, and bedding will showcase versions of the proven bright, playful and bold patterns and characters from the original pillow. The layette program will feature fresh and fun multi-piece collections for infant boys and girls which include jackets, bodysuits, buntings, leggings and sleepers. The line of plush products boasts an extensive assortment of toys for tiny hands that are tailored for three significant milestones of infancy. Blankets and bedding products will bring category innovation while adhering to the tenants of safe sleeping for infants.
The Boppy Company, whose iconic pillow has been named "Best of the Year" a record twelve times by American Baby magazine, has already successfully expanded beyond its original pillow and into categories that include diaper bags, bottle bags, on-the-go changing stations, baby chairs, shopping cart covers, head and neck supports, changing pads and liners, nursing covers and more.
"Boppy is a brand that stands for comfort, innovation, and quality," said Charlotte Rashti, President at Rashti & Rashti. "We are excited to join the Boppy family and to provide moms with more high quality, beautifully designed Boppy infant products from a brand she trusts."
The license agreement between Boppy and Rashti & Rashti was brokered by Boppy's exclusive North American licensing agent, Brandgenuity.
For information about the licensing program, please contact Brandgenuity at 212-925-0730.
About The Boppy Company
Celebrating its 25th anniversary in 2014, The Boppy Company, LLC makes the award-winning Boppy® Feeding and Infant Support Pillow. This iconic product has received the most votes in American Baby magazine's Best of the Year (Baby Best) contest a record 12 times from 2002 to 2014. Created by mom inventor Susan Brown, the Boppy Pillow has become a "must have" in today's nurseries. The Boppy Company is based in Golden, Colorado, and is dedicated to providing comfortable support for moms and babies. For more information, visit www.boppy.com. The Boppy Company is now a part of The Artsana Group, makers of Chicco® branded infant products. Learn more at www.artsana.com and www.chiccousa.com.
About Rashti & Rashti
Rashti & Rashti is a leading manufacturer of baby products produced around the world. The company is a third generation family owned and operated business. As such, Rashti & Rashti proudly celebrates babies and their families. Despite the Company's growth over the years, each item is made with individual care and integrity. At Rashti & Rashti, we are dedicated to making baby products that delight moms and comfort babies. Learn more at www.rashtiandrashti.com.
About Brandgenuity
Brandgenuity LLC is a leading independent brand licensing agency based in New York. The agency was voted Licensing Agency of the Year by a leading industry publication and is ranked amongst the top 20 Licensing Agencies worldwide. Brandgenuity extends famous and iconic brands into new categories to build awareness and generate incremental revenue. A full suite of licensing services includes strategic licensing planning, prospecting, legal support & contract negotiation, retail development and assisting manufacturers in the strategic acquisition of licenses. In addition to The Boppy Company, the agency's clients include Stonyfield, Church & Dwight, Energizer Personal Care, Pella, A&E, Winnebago Industries, Gas Monkey Garage, MGM Studios, and World Poker Tour, among others. For more information, please go to www.brandgenuity.com.
Contact:
The Boppy Company
Mimi Wogtech
[email protected]
Rachel Humiston / Brandgenuity LLC
212-925-0730
[email protected]
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SOURCE The Boppy Company
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