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The Brooklyn Academy of Music And The Brooklyn Hospital Center Announce Three-Year Partnership To Promote The Arts And Community Health Wellness Programs


News provided by

The Brooklyn Hospital Center

Jul 21, 2017, 09:00 ET

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NEW YORK, July 21, 2017 /PRNewswire/ -- The Brooklyn Hospital Center (TBHC) and The Brooklyn Academy of Music (BAM) announced a three-year partnership to deliver arts and health wellness programs targeting new audiences, patients, local communities, and employees at both institutions, officials said.

Under the agreement, TBHC becomes the official health care provider of BAM − America's oldest performing arts center.

The Brooklyn Hospital Center and BAM announce marketing partnership to promote health and wellness programs in the greater Brooklyn community.
The Brooklyn Hospital Center and BAM announce marketing partnership to promote health and wellness programs in the greater Brooklyn community.

TBHC will collaborate with BAM to offer access to clinician-led workshops, screenings, and wellness activities highlighting the connection between health and the arts.

BAM will deliver on-site programming at TBHC. They will also showcase the Brooklyn's oldest hospital at performances at its world-renowned performing arts facilities, officials said.

"TBHC has served the borough for more than 170 years," said BAM President Katy Clark, "and they are a vital part of our community. As BAM's official health care provider, TBHC is an ideal partner in developing programs that promote health and wellness through exposure to the arts. From free health screenings and yoga classes to on-site live performances, this partnership will provide an array of benefits to the communities we serve."

Gary G. Terrinoni, TBHC's President and CEO, said that for generations, BAM, like TBHC, has been an important resource for the greater Brooklyn community and beyond.

"Both institutions have long worked toward the same goal: to better the lives of our neighbors," Terrinoni said.  "As a sponsor and the official health care provider of BAM, TBHC can reach even more people in more creative ways, as we continue to live our motto - Keeping Brooklyn Healthy. We are very excited about the possibilities of this partnership."

The partnership announcement comes as TBHC recently received The American Heart Association/American Stroke Association's Get With The Guidelines® (GWTG) Heart Failure and Stroke Gold Plus Quality Achievement Awards for implementing some of the best medical practices for patient heart care.

In addition, U.S. News & World Report named TBHC one of the best hospitals for heart failure care. 

"TBHC's National Quality, Brooklyn Address Campaign says it all," Terrinoni said. "Top, quality care delivered locally.  Our recognition for quality continues to grow nationally."

The TBHC/BAM community health and wellness campaign marks the first time the two venerable Brooklyn institutions have entered a partnership. The goal is to bring people together by promoting health and wellness; and the borough's rich culture and arts, officials said.

A variety of exciting programs are scheduled to unfold during the TBHC/BAM three-year partnership.

Highlights include:

  • TBHC-sponsored health education workshops and wellness activities that rotate among BAM venues and spaces
  • TBHC 's participation in BAM's community events, including, MLK Jr. Tribute Celebration, Bazaar, Everybooty, and The DanceAfrica Festival.
  • BAM-produced concerts and artistic engagements for patients at TBHC facilities
  • Cultural awareness and wellness programs for BAM and TBHC staff
  • Complimentary BAM movie passes and performance tickets

For more information about future BAM/TBHC events, call: (718) 250-8344.

ABOUT THE BROOKLYN HOSPITAL CENTER

Since 1845, The Brooklyn Hospital Center has been dedicated to providing outstanding health services, education, and research to keep the people of Brooklyn and greater New York healthy. Our focus is ensuring optimal patient care through the use of advanced technology, innovative medical and surgical treatments, and staff expertise.  Located in the heart of Downtown Brooklyn, TBHC is a clinical affiliate of The Mount Sinai Hospital and an academic affiliate of The Icahn School of Medicine at Mount Sinai.  As Brooklyn's first hospital, we are proud to be a part of this incredibly diverse community and to Keeping Brooklyn Healthy.

For more information, visit www.tbh.org, or call: (718) 250-8000.

ABOUT BAM

Brooklyn Academy of Music (BAM) is recognized internationally for its innovative programming of dance, music, theater, opera, and film. Its mission is to be the home for adventurous artists, audiences, and ideas. BAM presents leading national and international artists and companies in its annual Winter/Spring Season and highlights groundbreaking, contemporary work in the performing arts with its Next Wave Festival each fall. Founded in 1983, the Next Wave is one of the world's most important festivals of contemporary performing arts. BAM Rose Cinemas features new, independent film releases and BAMcinématek —a curated, daily repertory film program. In 2012, BAM added the Richard B. Fisher Building to its campus, providing an intimate and flexible 250-seat performance venue—the Fishman Space—as well as the Hillman Studio, a rehearsal and performance space. BAM serves New York City's diverse population through community events, literary series, and a wide variety of educational and family programs. BAM, America's oldest performing arts center, has presented performances since 1861, and attracts an audience of more than 750,000 people each year. The institution is led by President Katy Clark and Executive Producer Joseph V. Melillo.

CONTACT: Curtis Taylor | (718) 250-8339 | [email protected]

SOURCE The Brooklyn Hospital Center

Related Links

http://www.tbh.org

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