ST. LOUIS, Dec. 11, 2012 /PRNewswire/ -- Bud Light – the official beer sponsor of the NFL – announced today the Bud Light Hotel will be opening its doors in New Orleans for Super Bowl XLVII.
From Thursday, January 31, through Sunday, February 3, Bud Light will transform a 200-room downtown New Orleans hotel into the ultimate fan experience and home of the hottest parties and events during Super Bowl week. More than 3,000 man hours will be spent hanging pipe and drape, installing lighting, replacing furniture and converting an adjacent parking lot into a 34,000 square feet concert tent. Even the smallest hotel details and amenities – 550 hand towels, 250 pillows and 1,500 shampoos – will be Bud Light-branded.
The excitement will all kick off on Thursday, January 31, with the return of the EA SPORTS™ Madden Bowl to this year's Bud Light Hotel. The EA SPORTS Madden Bowl gives NFL players and celebrities a chance to go head-to-head on EA's latest edition of Madden NFL. Past winners of the EA SPORTS Madden Bowl trophy include Drew Brees, Tim Tebow and Maurice Jones-Drew.
"Bud Light Hotel has established itself as the premier destination for parties and events Super Bowl week, and we're raising the bar once again this year," said Mike Sundet, vice president, Bud Light. "With Madden Bowl kicking off the weekend and a few surprises still to come, guests will be hard-pressed to find a better line-up of parties."
"The Bud Light Hotel continues to be a great fit for our Madden Bowl event," said Christopher Erb, vice president of marketing, EA SPORTS. "The players love the atmosphere, and so do our fans. We're thrilled to be back, and we're going to have another great field of participants this year."
For the second consecutive year, Bud Light is conducting an open casting call that will give one Facebook fan the opportunity of a lifetime: a chance to become the official Bud Light Hotel Facebook Correspondent. Applicants can submit their videos on the Bud Light Facebook page and let fans "like" their favorite videos through a special tab. The successful candidate will receive a salary to appear in a series of exclusive videos from the Bud Light Hotel that will air on the brand's Facebook and YouTube pages.
Now through January 18, 2013, adult fans can also enter to win a trip for four to stay at the Bud Light Hotel and attend Super Bowl XLVII through the "Bud Light Super Bowl Experience at Bud Light Hotel New Orleans" tab on the Bud Light Facebook page. Fans can also enter by scanning QR codes on and at-retail promotional materials. Tickets to Bud Light Hotel events are invite only, and adult fans will have the opportunity to win tickets through various promotions in the New Orleans area throughout January.
Additional announcements about Bud Light Hotel will be made in January 2013. For more information on the Bud Light Hotel, please visit www.facebook.com/BudLight.
Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a 47.7 percent share of U.S. beer sales to retailers. The company brews Budweiser and Bud Light, two of the world's largest-selling beers. Anheuser-Busch is a major manufacturer of aluminum cans and has been a leading aluminum recycler for more than 30 years. The company is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues to operate under the Anheuser-Busch name and logo. For more information, visit www.anheuser-busch.com.
For more information, contact:
Phillip Cleveland, 314-577-9637