The Buddy Group Boldly Kicks Off Three Years as Digital Agency Of Record For Pentel Of America

IRVINE, Calif., June 27, 2013 /PRNewswire/ -- The Buddy Group, Digital Agency of Record for Pentel of America, is set to "Unleash the Power of Pentel" with an offline/online, national promotion supporting EnerGel-X® pens. The "Power of Pentel" gives consumers the chance to win $500,000 — $250,000 for the winner and $250,000 for a school of the winner's choosing. With creative assets capitalizing on the excitement of the Superhero Summer Blockbuster, this promotion kicks off in June and lasts the entire Summer of 2013.

Specially marked packages of EnerGel-X® contain codes that consumers can enter into www.pentel.com/power after purchase to see if they've won — including the grand prize and weekly second chance prizes.

But the fun doesn't stop with entry. Fans of Pentel can engage in hero-themed contests to coincide with the theme of being a community hero by winning the $250,000 prize for a local school. The activities will take place on Pentel's social sites, including Facebook, Instagram, Twitter and Pinterest.

The Buddy Group, as part of it's third year as digital agency for Pentel of America, will execute the fully serviced campaign that includes program development, strategy, media, video creation, content marketing, discoverability, microsite design and development and of course, social platform management. "The Buddy Group's experience at the intersection of storytelling, marketing and technology will continue be used to tell Pentel of America's story: 'innovative and quality production of the world's favorite writing instruments for over half a century.' We are proud to 'Buddy Up' again with Pentel of America and their smart and passionate team," said Pete Deutschman, Chief Buddy of The Buddy Group.

"Pentel believes in the power of authentic online relationship building — The Buddy Group understands engagement, understands caring for customers and understands how to tie that all back to strategy," said Ilene Albert-Nelson, Director of Marketing for Pentel of America. "The Buddy Group has a track record of finding a way to leverage technology and content as a means of engaging with our consumers in a meaningful way. In the last year, we experienced 1,025% growth and 1,670% more engagement on our social platforms."

Pentel of America's dedication to innovation and quality has led to the development of many of the writing instruments in use around the world today.  Pentel developed the Sign Pen®, the world's first acrylic fiber tipped pen; Pentel Arts®, high-quality arts and crafts supplies; Recycology™, an eco-friendly line of writing instruments; and Super Hi-Polymer® lead - the #1 selling lead refill in the United States.

About The Buddy Group
The Buddy Group is a West Coast-based digital engagement agency that strategizes, creates, distributes and manages digital content for brands of all sizes. As a full-service agency, The Buddy Group operates at the convergence point of marketing, storytelling and technology for clients such as AARP, Epson, Western Digital, KING'S HAWAIIAN Bread, Pentel of America, EKOCYCLE and YouTube. Learn more at TheBuddyGroup.com and Connected14.com.

Press Contact:
Pete Deutschman
CEO, The Buddy Group
(949) 468-0043

SOURCE The Buddy Group