The Business Journals Creates CityBizNetwork: The First National Digital Platform Engaging Elusive Professional Business Spenders

NEW YORK, Aug. 10 /PRNewswire/ -- The Business Journals today announced the creation of the first national digital platform reaching the coveted and elusive professional business spender. Called CityBizNetwork, the premium platform enables media buyers - for the first time - to coordinate advertising and engagement campaigns across 125+ targeted Web sites aimed at this important advertising demographic. CityBizNetwork combines online assets from leading business media, local chambers of commerce and local professional organizations to create an aggregate reach of some 15 million business spenders in more than 75 DMAs.

CityBizNetwork offers two ways to engage with the professional business end user: traditional site-served ads as well as methodical targeting within the audience.  It has already attracted blue chip advertisers like Allstate, which selected a partnership with CityBizNetwork to increase awareness of Allstate's turnkey small business ownership opportunities.  Recovery from the current economic climate is focused on small business growth and Allstate is using CityBizNetwork to reach its audience of educated business owners.

"We believe today's employment landscape provides a tremendous opportunity for professionals at all levels to take ownership of their career," said Jeff Hoffman, strategic deployment leader for Allstate's Southwest region. "The CityBizNetwork audience has strong business sense and understands the type of agency owner we're looking for at Allstate – someone who sees a business opportunity and has the drive to take advantage."

CityBizNetwork is rapidly adding new publishers and intends to increase its reach to 200 business sites and 25 million professionals over the next 12 months.  

"We built this platform very thoughtfully over the past year with the intention of strategically focusing on our traditional strength of delivering a highly engaged professional audience," said Tim Bradbury, president of new media at American City Business Journals.  "We are giving national business-to-business marketers the reach they've never had before while providing business publishers and local organizations an opportunity to better maximize the revenue potential of their online assets."

The professional business spender is one of the most lucrative and difficult demographics to reach. While much of this group's spending is on national brands, the majority of those dollars are also spent locally, complicating national marketers' ability to engage them and scale their audience across the fragmented online marketplace.

For more information, to advertise on CityBizNetwork or to apply as a publisher, please visit: www.citybiznetwork.com. A downloadable media kit is available on the site.

About The Business Journals

The Business Journals, a division of American City Business Journals, is the premier media solutions platform for companies strategically targeting business decision makers.  We deliver a total business audience of over 10 million people via our 42 websites, 64 publications and over 700 annual industry leading events. Our media products provide comprehensive coverage of business news from a local, regional and national perspective. We have more people, publications and web sites covering our nation's business than any other business media organization.

American City Business Journals (ACBJ) is the largest publisher of business-to-business information in the United States.  ACBJ is a unit of Advance Publications Inc., which also operates Condé Nast Magazines, Parade magazine, Fairchild Publications, the Golf Digest companies, Newhouse Newspapers and cable television interests.

SOURCE The Business Journals