The Business Marketing Association Announces The First Go and Grow Regional Conference in New York: Transformations: Now & Next

NEW YORK, Aug. 20, 2012 /PRNewswire/ -- The Business Marketing Association (BMA) will bring together some of the most influential and provocative thinkers in marketing at its Go and Grow regional conference in New York City. With the theme "Transformations: Now & Next," the conference is to be held September 27, 2012, at The New York Academy of Sciences. It is part of a series of seven Go and Grow regional events being held across the U.S., as well as in London and Beijing.

"Transformations: Now & Next" will focus on the profound, rapid-fire transformations that are impacting all facets of business marketing – with special emphasis on the evolution and interrelationship of technology, creativity and media in driving business growth.

Ned Clausen, Executive Director of the New York Chapter of the Business Marketing Association of New York, said, "B2B marketing has been transformed in ways almost inconceivable even a few years ago.  At "Transformations: Now & Next," leaders and innovators will come together to share actionable insights that arm today's B2B marketers to leverage evolving best practices."

The half-day conference will cover three tracks: Technology Transformations: The New Age of Customer Engagement; Creativity Transformations: Renaissance or Retreat? and Media Transformations: Social-Mobile Inflection Point. 

An impressive line-up of speakers and presenters from IBM, Google, General Electric, Motorola Solutions, LinkedIn, AKQA, SapientNitro, Bloomberg and more will showcase how they are helping their organizations adapt to and benefit from these transformations.  Speakers to date include:

• Linda Boff, Global Executive Director, Digital Advertising & Design, General Electric
• Eduardo Conrado, CMO, Motorola Solutions
• Rei Inamoto, Chief Creative Officer, AKQA
• Gary Koepke, VP Global Executive Creative Director, SapientNitro
• Oke Okaro, Global Head & GM of Mobile and Connected Devices, Bloomberg
• John Patroulis, Chief Creative Officer, BBH
• Tim Reis, Head of Mobile & Social Solutions, Americas, Google
• Dan Roth, Executive Editor, LinkedIn
• Katharyn White, Vice President, Marketing, IBM Global Business Services

2012 Communicator of the Year Award Presentation

With recipients representing world-class brands from Sprint and Vanguard to American Express and Verizon Wireless, the Communicator of the Year Award has been one of BMA-NYC's most prestigious events for a half-century. In celebration of its 50^th Anniversary, the Communicator of the Year Award will culminate the first-ever BMA Go and Grow conference.

The Wall Street Journal is the exclusive sponsor of the Communicator of the Year Award. Go and Grow Sponsors include: Avnet OnDemand, Bizo, CNBC, Google, LinkedIn, PR Newswire, Stein + Partners Brand Activation, UBM Electronics and Verizon. 

Full conference details can be found at the BMA-NYC website, www.marketing.org/bmanyc.

About the Business Marketing Association

Started in 1922, today's Business Marketing Association (BMA) works to increase the importance, impact and value of marketing in businesses worldwide.  BMA is the only professional organization with an exclusive focus on business-to-business marketing and its key drivers: Customer engagement and relationships, product and service innovation, value pricing, channels, online/offline marcom, and analytics.  BMA's members represent state-of-the art expertise in business-to-business marketing and communications, and share best practices for the benefit of the global business community. For more information about BMA, call 630-544-5054 or visit www.marketing.org.

About BMA of New York City

The BMA of New York City is a local chapter of the Business Marketing Association, whose mission is to serve the professional development needs of those involved in the business-to-business marketing continuum. The New York City chapter is committed to providing relevant and timely programming that serves the needs of the business marketing professionals. Find out more about our history, our goals, educational opportunities and events at www.bmanyc.org

SOURCE Business Marketing Association