The Candie's Foundation Announces Bristol Palin Initiative was Money Well Spent
1 BILLION IMPRESSIONS AND COUNTING
PSA RESEARCH PROVES EFFECTIVENESS OF BRISTOL PALIN'S WORK
NEW YORK, April 6, 2011 /PRNewswire/ -- The Candie's Foundation (the "Foundation") announced today that partnering with Bristol Palin was a successful vehicle to combat teenage pregnancy. Bristol Palin's work with the Foundation including multiple television and print PSAs, viral video, town hall meetings, and numerous media interviews has resulted in more than ONE BILLION media impressions. This is an unprecedented reach for a teen pregnancy prevention campaign.
The Candie's Foundation is not a grant-making organization. Like many other foundations, it develops and implements its own programs. The goal of the Foundation is to get people talking about teen pregnancy; this is done by producing and funding celebrity-driven public service television, print, radio and online announcements and campaigns.
The expense of Ms. Palin's campaign has been far more cost-effective than other public service and social marketing campaigns, some of which spend tens of millions of taxpayers' money each year. The Candie's Foundation is entirely funded by private donations and has never received taxpayer money.
The Foundation was founded ten years ago at a time when no other companies were talking about teen pregnancy prevention because it was considered controversial. Ten years later, there are still very few companies that will address this issue. While other organizations work at the government, community and school level, the Foundation complements their efforts by raising awareness through national media and pop culture.
For full research and additional information visit www.candiesfoundation.org
Recent research conducted in 2011:
BRISTOL PALIN PSA HAS POSITIVE EFFECTS ON TEENS' PREGNANCY PREVENTION BEHAVIOR
Research results on page 2.
ACTIONS AS RESULT OF PSAs Question: For each PSA, please select the terms you feel describe the ad. |
|||||
Bristol Palin PSA |
Jenny McCarthy PSA |
Non-celebrity 1 |
Non-celebrity 2 |
||
Think about consequences of getting pregnant as a teen |
33% |
27% |
16% |
16% |
|
Abstain from having sex |
31% |
30% |
22% |
24% |
|
Practice safe sex/pregnancy prevention |
29% |
25% |
14% |
17% |
|
Talk with friends about it |
22% |
17% |
11% |
13% |
|
Talk with your boyfriend/girlfriend |
16% |
15% |
9% |
10% |
|
Search for more information online |
11% |
9% |
6% |
7% |
|
Talk with parents about it |
11% |
8% |
6% |
8% |
|
Talk to doctor about preventing pregnancy |
8% |
6% |
4% |
3% |
|
Forward the link to friends so they can watch it/see it |
7% |
8% |
4% |
6% |
|
Contact:
Maria Dolgetta
212.819.2084
[email protected]
SOURCE The Candie's Foundation
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