PALO ALTO, Calif., June 13, 2012 /PRNewswire/ -- The Car Connection, the easiest place to research and shop for cars online, announced today the launch of its new 'Build Your Car' pricing application, the latest addition to its suite of car review and research products that help car shoppers make more informed car buying decisions.
The site's new 'Build Your Car' app allows car shoppers to quickly build, price and then share a specific new model car with options, seeing price changes instantly. The application is also enhanced with professional buying advice at the style level from the same car experts who produce The Car Connection's best-in-class car reviews. This helps clarify what is normally a confusing part of the car-buying process.
"Car shoppers usually swim in a confusing sea of car names, options, initials and prices that make the 'last mile' of the decision process extremely difficult," said Marty Padgett, Editorial Director of The Car Connection. "We wanted to add our editors' expert tips and guidance at this exact point in the build and price process to make these tools more helpful."
The 'Build Your Car' Pricing Application will be integrated into The Car Connection's review information and shopping tools for each new car. Car shoppers can also try the feature out here.
About The Car Connection
The Car Connection is the easiest place to research and shop for cars online. The site makes car research easy with in-depth 'meta' car reviews, easy to use shopping tools plus news and advice from real car experts.
The Car Connection is part of High Gear Media, a vertical media company publishing engaging, premium automotive content on some of the Web's fastest growing car websites. High Gear Media's owned and operated automotive destinations have over 4.5 million visitors monthly and include its car review site, TheCarConnection.com, its luxury and performance site, MotorAuthority.com, and the leading green car site, GreenCarReports.com. High Gear Media's editorial staff and contributors have written at publications such as Car and Driver, AOL Autos, AutoWeek, Automobile Magazine, and Wired. The company's content is syndicated to partners including the Washington Post, Yahoo! Autos, Fox News, Discovery News, SpeedTV and The San Francisco Chronicle. High Gear Media is headquartered in Palo Alto, Calif. and received its funding from Accel Partners, Greylock Partners and DAG Ventures.
SOURCE The Car Connection