The CementBloc and Montefiore Health System Speak Up on Behalf of Caregivers at Cannes Lions Health 2015

May 26, 2015, 11:00 ET from The CementBloc

NEW YORK, May 26, 2015 /PRNewswire/ -- The CementBloc and Montefiore Health System will be presenting a panel discussion at the Lions Health Festival in Cannes, France in June discussing and celebrating the role of the caregiver in healthcare, and how best to communicate with them.

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The event, "Creativity and the Caregiver—Giving a Voice to the Overlooked Consumer," will feature a short documentary created for Caregivers Speak Up, a new initiative by The Bloc. It will be followed by a discussion of the caregiver and how to communicate with them authentically in today's marketing landscape.

"The caregiver is a key member of a patient's healthcare team and a major influence on treatment decisions," said Elizabeth Elfenbein, Partner, Creative at The CementBloc. "Yet today's healthcare communications focus on the patient, the doctor, and the payer, with the caregiver's needs brushed aside. We wanted to think about the caregiver's situation a little differently, and communicate to them with a type of empathy more traditionally associated with patients."

"Four in 10 adults in the US are now caregivers, yet they often seem left out of the healthcare discussion," added Loreen Babcock, VP, Chief Marketing Officer at Montefiore. "We're delighted to share this panel with The Bloc to shine a well-deserved spotlight on this crucial stakeholder."

"Creativity and the Caregiver—Giving a Voice to the Overlooked Consumer" will take place on Friday, June 19, at 2:35 PM, at Foyer Theatre Debussy in Cannes.

About The CementBloc: The CementBloc is a full-service omnichannel creative engagement agency. We bring best-in-class category and customer expertise, plus core digital capabilities, to develop pioneering customer-centric programs for HCP, patient, and payer audiences. The Bloc is a founding member of Indigenus, an independent healthwellness communications network offering full global capabilities.

About Montefiore Health System
Montefiore is a premier academic health system and the University Hospital for Albert Einstein College of Medicine. Combining nationally-recognized clinical excellence with a population health perspective that focuses on the comprehensive needs of the communities it serves, Montefiore delivers coordinated, compassionate, science-driven care where, when and how patients need it most. Montefiore consists of eight hospitals and an extended care facility with a total of 2,747 beds, a School of Nursing, and state-of-the-art primary and specialty care provided through a network of more than 170 locations across the region, including the largest school health program in the nation and a home health program.  The Children's Hospital at Montefiore is consistently named in U.S. News' "America's Best Children's Hospitals."  Montefiore's partnership with Einstein advances clinical and translational research to accelerate the pace at which new discoveries become the treatments and therapies that benefit patients. The health system derives its inspiration for excellence from its patients and community, and continues to be on the frontlines of developing innovative approaches to care.  For more information please visit Follow us on Twitter; like us on Facebook; view us on YouTube.

About Lions Health: Lions Health is the global creative festival for the healthcare communications industry, which includes the world's biggest healthcare communications awards and is the opening event of the International Festival of Creativity.

Date: June 19th, 2015
Time: 2.35pm

Title: Creativity and the Caregiver – Giving a Voice to the Overlooked Consumer

Session description: 29% of American adults care for someone who is ill, disabled or aged – that's over 65 million in the US. On a global scale, it's many millions more. The caregiver is a key member of a patient's healthcare team and a major influence on treatment decisions – they're often the only person who sees the patient's journey from all sides (and the weight of this responsibility can put them at risk of major health issues themselves).

Yet today's healthcare communications focus on the patient, the doctor and the payer, with the caregiver's needs brushed aside. Our communications platforms are not complete if we are not paying close attention to the caregiver as well as the patient. So how do we use our creativity to support and give a voice to this group of people that the industry so often overlooks?

In this session we will showcase an industry-first social platform for this community that has a short film at its heart, featuring caregivers sharing their stories, fears, and triumphs. You'll leave this panel with a better understanding of the caregiver's impact — and our obligation to speak to them authentically.

Speakers: Loreen Babcock EVP, Chief Marketing Officer, Montefiore Hospital; Elizabeth Elfenbein Partner, Creative, The CementBloc 

SOURCE The CementBloc