NEW YORK, March 14, 2012 /PRNewswire/ -- The CementBloc, a leading multichannel health and wellness creative agency based in New York, announced today their corporate partnership with Rutgers Business School's Marketing Research Insights and Analytics (MRIA) Flex MBA program for the 2012-2013 academic year. The CementBloc will be one of several companies supporting the new program and is the only advertising agency. The role of corporate partner companies is to bring advice, guest lecturers, and industry perspectives to the curriculum of the new concentration and to MBA students.
The Rutgers Marketing Research Insights and Analytics Flex MBA program connects academics and industry by educating future marketing intelligence professionals to utilize analytical insights gained from marketing research to shape business decisions. The CementBloc, the sole advertising agency backing this program, joins companies and organizations such as Avon, Bristol-Myers Squibb, Forbes Consulting, JPMorgan Chase, Nielsen, and ZS Associates. "I believe The CementBloc's expertise in healthcare decision-making will add significant value to the program, and we are privileged to have their support," said S. Chan Choi, PhD, Professor of Supply Chain Management & Marketing Sciences at Rutgers.
Ira Haimowitz, PhD, Executive Vice President, Group Director, Intelligence and Analytics at The CementBloc, will serve on the Board and Steering Committee of the new MBA program. "The CementBloc values market research as critical for developing customer insights that drive healthcare communications," explains Dr Haimowitz. "We feel that our partnership with Rutgers provides us with visibility to the top emerging talent for healthcare marketing in the northeastern United States."
As the only MBA-level marketing research program in the Northeast region, the program will further connect academics and industry with the support of such corporate partners as The CementBloc.
About The CementBloc: The CementBloc is a leading multichannel health and wellness creative agency based in New York. Founded in 2000 by Susan Miller and Rico Viray, The CementBloc is also a founding member of Indigenus, an independent global network of entrepreneurial healthcare creative agencies.
SOURCE The CementBloc