The CementBloc awarded gold and silver at the 2013 MM&M Awards

Oct 04, 2013, 12:43 ET from The CementBloc

NEW YORK, Oct. 4, 2013 /PRNewswire/ -- The CementBloc's Girls Right of Way campaign for The Coore Foundation and "Mr. Butt" campaign for Giazo have been awarded top honors at the MM&M (Medical Marketing & Media) Awards presentation held in New York City on October 2, 2013.

Girls Right of Way's print work won gold for Best Corporate Marketing Campaign.

The "Mr. Butt" campaign won silver for Best Professional Print Campaign, and was named a finalist is 3 other categories: Best Branded Website for Consumers, Best Single Professional Print Advertisement, and Best Professional Print Campaign for New Launches.

For The Coore Foundation, a small nonprofit dedicated to helping at-risk girls realize their potential, The CementBloc built a new brand: Girls Right of Way, or GROW. The agency team created an umbrella identity to bring together the foundation's various programs. The Girls Right of Way media campaign mixed traditional advertising, guerilla tactics, and social media to create a multichannel causal campaign to promote the Foundation's causes.

"We're thrilled to be recognized for our work on behalf of Girls Right of Way. More importantly, we are so pleased to be able to make such a meaningful impact with this community as we help GROW the lives of these young girls," said Elizabeth Elfenbein, Partner and creative lead at The Bloc.

The CementBloc helped launch Giazo with the "Mr. Butt" campaign, taking an unconventional approach to treating ulcerative colitis (UC) patients by focusing on a particular patient type: the challenging male patient. The campaign gives doctors and patients reasons to accept an unconventional treatment approach, ultimately building belief in Giazo.

"It really is an honor to be recognized across so many categories," commented Stephanie Berman, Partner and creative lead at The Bloc, "and we are very happy to see our work with both HCPs and consumers up there with the best."

The MM&M Awards are judged by an independent panel of approximately 100 industry experts selected for their knowledge, experience, and leadership, and are designed to represent as many disciplines and subsectors of healthcare marketing and media as possible. Submissions are judged based on both creative excellence and effectiveness.

About The CementBloc: The CementBloc is a leading healthwellness communications company based in New York. Founded in 2000 by Susan Miller Viray and Rico Viray, The CementBloc is also a founding member of Indigenus, the largest independent global network of entrepreneurial healthcare communication companies.

SOURCE The CementBloc