NEW YORK, Jan. 26, 2015 /PRNewswire/ -- The CementBloc's thought leadership platform HealthWellNext today launched a new social media initiative called HealthAwareNext, which will focus attention on a different disease condition or therapeutic area every month, creating what The Bloc calls a "Year of Disease Awareness."
"As a healthwellness company, we're constantly looking for ways to innovate in this space. This year our vision was to contribute more directly to the disease awareness and prevention efforts of the health community at large. HealthAwareNext is a natural extension of The Bloc's thought leadership platform HealthWellNext," said Elizabeth Elfenbein, Creative Partner. "Year of Disease Awareness lends support to those patients, caregivers, and advocacy organizations who work tirelessly, year after year, to get their message out."
The initiative begins with January, Cervical Health Awareness Month, and can be found with the hashtags #HealthAwareNext and #YearofDiseaseAwareness in outlets such as Tumblr, Twitter, and Facebook. Monthly posts will include infographic posters, contributed articles, videos, retweets, and hashtags. They will also link to topical educational materials at public health sites, private health centers, and nonprofit organizations. With a focus on what users could do next, the Year of Disease Awareness will ultimately inspire healthy actions in daily life.
About The CementBloc: The CementBloc is a multichannel healthwellness communications company based in New York City. Founded in 2000 by Susan Miller Viray and Rico Viray, The CementBloc is also a founding member of Indigenus, the largest independent global network of entrepreneurial healthcare communication companies.