NEW YORK, June 13, 2013 /PRNewswire/ -- The CementBloc's "Mr. Butt" campaign for Giazo and Girls Right of Way campaign for The Coore Foundation have been named as finalists for the upcoming MM&M (Medical Marketing & Media) Awards.
The "Mr. Butt" campaign is nominated for 4 awards: Best Branded Website for Consumers, Best Single Professional Print Advertisement, Best Professional Print Campaign, and Best Professional Print Campaign for New Launches. Girls Right of Way's print work has been selected for Best Corporate Marketing Campaign.
The announcement follows The CementBloc's success at last year's MM&M ceremony, where the agency won Gold in the Best Single Professional Print Advertisement category for their work on the Gralise "Pain Doll" campaign.
The CementBloc helped launch Giazo with the "Mr. Butt" campaign, taking an unconventional approach to treating ulcerative colitis (UC) patients by focusing on a particular patient type: the challenging male patient. The campaign gives doctors and patients reasons to accept an unconventional treatment approach, ultimately building belief in Giazo.
"Bold strategic thinking yields breakthrough work. Mr. Butt is a great example of that and we're delighted it has been recognized by our peers," said Stephanie Berman, Partner, Creative at The CementBloc.
For The Coore Foundation, a small nonprofit dedicated to helping at-risk girls realize their potential, The CementBloc built a new brand: Girls Right of Way, or GROW. The agency team created an umbrella identity to bring together the foundation's various programs. The Girls Right of Way media campaign mixes traditional advertising, guerilla tactics, and social media to create a multichannel causal campaign.
"We're thrilled to be recognized by our peers. With both campaigns, our teams walked in their customers' shoes and created work that was bold, relevant, and built action," noted Elizabeth Elfenbein, Partner, Creative at The CementBloc.
The MM&M Awards are judged by an independent panel of approximately 100 industry experts selected for their knowledge, experience, and leadership, and intended to represent as many disciplines and subsectors of healthcare marketing and media as possible. Submissions are judged based on both creative excellence and effectiveness.
About The CementBloc: The CementBloc is a leading healthwellness communications company based in New York. Founded in 2000 by Susan Miller Viray and Rico Viray, The CementBloc is also a founding member of Indigenus, the largest independent global network of entrepreneurial healthcare communication companies.