The CementBloc SCOREs with marketing innovations at the 2013 ePharma Summit

NEW YORK, March 12, 2013 /PRNewswire/ -- The CementBloc unveiled SCORE, its innovative new methodology for measuring marketing success, at the 12th Annual ePharma Summit, held March 4-6 at the Hilton New York Hotel.

The SCORE model helps healthcare marketers quantitatively measure how user actions help support overall business goals by categorizing results based on five key areas—subscription, conversion, outcomes, response, and education—and weighing them according to the brand's strategic imperatives.

"This year's conference highlighted opportunities in customer engagement with a focus on scale and efficiency. Our presentation on SCORE for multichannel intelligence connects user engagement with brand impact," said Kim Johnson, Partner at The CementBloc.

Following the presentation, prominent industry executives and marketers engaged in a spirited discussion on ways to implement SCORE across several brands in various categories and conditions. There was also a well-attended two-hour work session to demonstrate how SCORE can deliver real-world benefits to companies and their specific brands.

"Certain user actions are better indicators of a customer's attitudinal or behavioral shift than the standard clicks-and-views measurement approach. Our SCORE model defines and rates these actions for effective measurement of brand impact," noted Prodeep Bose, EVP, Multichannel Strategy at The CementBloc.

The CementBloc was a sponsor of the ePharma Summit, and had a booth where vendors and marketers learned more about The CementBloc's suite of healthwellness services.

About The CementBloc: The CementBloc is a leading multichannel healthwellness creative agency based in New York. Founded in 2000 by Susan Miller Viray and Rico Viray, The CementBloc is also a founding member of Indigenus, an independent global network of entrepreneurial healthcare creative agencies.

SOURCE The CementBloc