NEW YORK, Nov. 17, 2014 /PRNewswire/ -- The Global Awards celebrated its 20th year Thursday evening with a new initiative, "Creative Globalization," created by The CementBloc.
Creative Globalization nods to the international nature of the Global Awards, which celebrate creative excellence in healthcare communications from around the world with awards shows in both New York City and Sydney, Australia on the same date.
"'Creative Globalization' is a rallying cry to creative folks inside and outside our industry," said Elizabeth Elfenbein, Partner, Creative at The CementBloc, who drove the Creative Globalization initiative and also served on the Executive Jury. "The time is right to raise the Globals experience to capture the feeling of a global phenomenon: multimedia, multichannel, and multicultural."
The centerpiece of Creative Globalization was a colorful, globally themed mural by Alexis Wuyts, a multimedia designer at The CementBloc who has also created art and animation for MTV, Nike, and the Bonnaroo music festival. His distinctive, whimsical artwork was pulled through every aspect of the Globals presentation, from video installations at the event space in New York to a re-skin of the theglobalawards.com website.
The idea for Creative Globalization is to feature artwork by a different international artist each year. "'Creative Globalization' is a global theme designed for today and tomorrow," said Elfenbein.
The Bloc was also shortlisted as a finalist in 5 categories, all for their happiness-based social network Happy Fuel.
About the Global Awards: Now in our 20th year, the Global Awards® are the world's most coveted healthcare communications awards. We broaden the focus beyond advertising alone. Our mission is to lift the perception of creativity above clever headlines and smart design. We want to explore the feelings and emotions shared between the creator of a message and its recipient—an achievement that transcends the barriers of distance, language and culture.
About The CementBloc: The CementBloc is a multichannel healthwellness communications company based in New York City. Founded in 2000 by Susan Miller Viray and Rico Viray, The CementBloc is also a founding member of Indigenus, the largest independent global network of entrepreneurial healthcare communication companies.
SOURCE The CementBloc