NEW YORK, May 16, 2012 /PRNewswire/ -- Building on the success of The CementBloc's first-ever Internet Week event last May, the agency is conducting a fun, fascinating "Sole-cial Experiment," to be held at the agency on May 17 from 6:00 PM to 9:00 PM.
Leveraging the Grow Sole shoe donation campaign created by The CementBloc for Girls Right of Way sponsored by the Coore Foundation, the agency's Internet Week event will demonstrate firsthand how a worthy cause can ignite action when combined with a real-world, real-time social platform. Girls Right of Way is a not-for-profit organization whose primary goal is to provide education and resources designed to empower girls, build their self-esteem, and reduce HIV transmission.
At the event, attendees will experience and create live news that will be spread through social media venues as they trade in their gently worn shoes for a pair of Grow Sole flip flops. A second pair of flip flops will also be donated to a deserving child in one of the beneficiary countries. All of the action at the Sole-cial Experiment will take place in both real and virtual worlds, with real-time video streams, tweets, and status updates displayed throughout the event. There will be plenty of sole food, sole dancing, and sole-cializing with many of New York's forward-thinkers from the digital community.
"We wanted to create an experimental event that would showcase how the real word and social world could converge in real time for a cause," said Elizabeth Elfenbein, Partner, Creative at The CementBloc. "We're excited to see how it will manifest for the Grow Sole Project."
Since 2008, Internet Week has taken place all over the city, celebrating the openness of the World Wide Web and the digital community in New York. Internet Week partners host diverse events in different locations around Manhattan, resulting in a critical mass of web-focused events that raises the profile of both New York City's industry as a whole and the partners who participate.
Date: May 17, 2012
Time: 6:00 pm—9:00 pm
Location: The CementBloc, 162 5th Avenue, 3rd Floor, New York, NY 10010
You can view the full Internet Week schedule and sign up for The CementBloc event by registering at: https://www.internetweekny.com/schedule/all#/?filters=on
If you are a member of the press, you can register for Internet Week Press Credentials at:
About The CementBloc: The CementBloc is a leading multichannel healthwellness creative agency based in New York. Founded in 2000 by Susan Miller Viray and Rico Viray, The CementBloc is also a founding member of Indigenus, an independent global network of entrepreneurial healthcare creative agencies.
SOURCE The CementBloc