BARCELONA, Spain, May 30, 2013 /PRNewswire/ -- The CementBloc's Fight for the Fighters film for Celgene, Mr. Butt campaign for Giazo, and 2 Girls Right of Way campaigns for The Coore Foundation were recognized at The IndiGENIUS Awards ceremony held in Barcelona, Spain, on May 21, 2013.
The IndiGENIUS Awards showcase and reward the best in creativity from across the Indigenus network. Girls Right of Way was awarded Gold and Bronze in the Best Beyond Healthcare category for its GROW print and integrated campaigns. Fight for the Fighters was awarded Silver in the Best Audiovisual category. Mr. Butt was awarded Bronze in the Best Integrated Campaign and Best Digital categories. Finally, The CementBloc was also awarded Bronze in the Best Self-Promotion category for its online and print thought leadership platform, Convergent Times.
The announcement follows The CementBloc's success at last year's IndiGENIUS Awards ceremony where 2 of their campaigns—the GROW Sole Project for The Coore Foundation and the Eliquis Catch Me If You Can film for Pfizer and Bristol-Myers Squibb—shared the Best in Show award.
"We're committed to building belief for our clients and their brands," noted Stephanie Berman, Partner, Creative, at The CementBloc, "and it's great to see that recognized."
For The Coore Foundation, a small nonprofit dedicated to helping at-risk girls realize their potential, The CementBloc built a new brand: Girls Right of Way, or GROW. The agency team created an umbrella identity to bring together the foundation's various programs. The campaign mixes traditional advertising, guerilla tactics, and social media to create a multichannel causal campaign.
Fight for the Fighters was developed in collaboration with Celgene to inspire participants in the 26.2 With Donna Marathon Relay, a race that takes place every February in Florida to raise money for breast cancer. The film acknowledges not only the runners, but the people for whom they are running—their mothers, daughters, wives, sisters, and friends living with breast cancer.
The CementBloc helped launch Giazo with the Mr. Butt campaign, taking an unconventional approach to treating ulcerative colitis patients by focusing on a particular patient type: the challenging male patient. The campaign gives doctors and patients reasons to accept an unconventional treatment approach, ultimately building belief in Giazo.
Convergent Times is an online and print publication from The CementBloc that reflects today's health and wellness marketplace, where a brand must speak in one resounding voice to healthcare professionals, payers, consumers, and patients. It brings together many voices from diverse fields offering their thoughts on how brands can effectively get their message out and make an impact in today's healthcare advertising space.
"We are very excited and proud to be recognized at these Awards. Our teams walked in their customers' shoes and created work that was bold, relevant, and built action," noted Elizabeth Elfenbein, Partner, Creative, at The CementBloc.
About The CementBloc: The CementBloc is a leading multichannel healthwellness communications company, working to drive belief in the promise of our clients' brands. The company was founded in 2000 by Susan Miller Viray and Rico Viray and is based in New York.
About Indigenus: Indigenus is the largest independent global network of entrepreneurial healthcare communication companies. Formed in 2004, Indigenus comprises 16 companies that serve major and emerging markets: The CementBloc (USA), PAN (UK), umbilical (Spain), Strategik & Numerik (France), serviceplan health & life (Germany), thenewway (Italy), g Healthcare (Turkey), Marketing Latino (Mexico), Sorento Healthcare Communications (India), PharMa International Inc (Japan), Thanks (Brazil), Lindh & Partners (Sweden), CPC Healthcare Communications (Canada), Insight (Australia and New Zealand), and MedMedia Campaign (Ireland).