NEW YORK, Nov. 11, 2014 /PRNewswire/ -- The CementBloc won first place in the 7th annual Pharmapalooza, beating out 6 other competing bands. Each band was sponsored by healthcare advertising agencies from around the country. It was the second time The CementBloc has taken first-place honors; their first win was in 2011.
Pharmapalooza is an annual battle-of-the-bands fundraising event benefiting the Children's Hospital at Montefiore (CHAM). This year's event took place on November 6 at BB King Bar and Grill in Times Square. The organizers anticipated that this year's event was on track to raise more than $100,000 for CHAM.
The CementBloc's band, called Magic Pill, consisted of 10 agency employees from across several departments, including creative, medical, and account. Magic Pill's performance was awarded first place in the competition, based on musicianship, originality, and performance. A panel of 4 music industry executives and professionals were on hand to judge the competition.
Brit Till, Creative Director at The CementBloc and guitar/vocals in Magic Pill, said, "Everyone contributed to the group's performance in a big way but also shone individually."
Highlights from Magic Pill's set included high-energy performances of David Bowie's "Let's Dance" and Daft Punk's "Lose Yourself to Dance." The band surprised attendees by taking the stage wearing silver, reflective hoodies, emulating disco balls.
The CementBloc employees were present in large numbers to support their band, contributing to the event's high turnout. "We have been looking forward to the opportunity to participate in and contribute to this amazing fundraiser," said Jennifer Matthews, Managing Partner of The CementBloc.
About the Children's Hospital at Montefiore: CHAM, located in the Bronx, is an innovative medical facility dedicated to delivering world-class healthcare to the children of New York. CHAM is committed to this mission regardless of the ability of a child's family to pay.
About The CementBloc: The CementBloc is a multichannel healthwellness communications company based in New York City. Founded in 2000 by Susan Miller Viray and Rico Viray, The CementBloc is also a founding member of Indigenus, the largest independent global network of entrepreneurial healthcare communication companies.
SOURCE The CementBloc