The CementBloc's Campaign for Happy Fuel Wins 3 Global Awards
20 Nov, 2013, 03:25 ET
NEW YORK, Nov. 20, 2013 /PRNewswire/ -- The CementBloc won 3 Global Awards tonight for their work on the Happy Fuel social network. The Bloc also took home 8 Finalist Certificates for efforts on behalf of several other clients.
Happy Fuel won in the categories of Brochure and Integrated Campaign in Communication to the Consumer/Patient: Print and Mixed Media. A hardcover book commemorating the inspiration and launch of Happy Fuel won for Art Direction in the Art and Technique category.
The integrated Happy Fuel campaign included an app, web site, poster, video, book, and experiential events. The Happy Fuel app itself was also recognized with a Finalist Certificate.
"The goal of Happy Fuel is to take the functionality of social media and put it through the filter of happiness," said Elizabeth Elfenbein, Partner at The Bloc and founder of Happy Fuel. "To be awarded by The Globals is not only a huge honor but tells us that the idea of 'living in the happy' is something that resonates with people."
The Bloc was also a Finalist for 8 awards. Three were for a campaign aimed at healthcare professionals for the ulcerative colitis treatment Giazo. Three more were for print and digital work for the nonprofit foundation Girls Right of Way. Another was for a video called "Fight for the Fighters" created for Celgene.
"In a year of fantastic work in the industry, it's a thrill to be honored by our peers at The Globals," said Stephanie Berman, also a Partner at The Bloc. "Three Globals and 8 Finalists is a record for us, so it's truly an embarrassment of riches."
About The Global Awards®: Now in their nineteenth year, The Global Awards are the world's largest and most coveted award dedicated to the recognition of creative and innovative excellence in healthcare communications on an international scale. See more at www.theglobalawards.com
About The CementBloc: The CementBloc is a multichannel healthwellness communications company based in New York City. Founded in 2000 by Susan Miller Viray and Rico Viray, The CementBloc is also a founding member of Indigenus, the largest independent global network of entrepreneurial healthcare communication companies.
SOURCE The CementBloc
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