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The Classroom Remixed - Art Institutes Students Live at Bonnaroo 2011

The Challenge: To Make the 10th Annual Bonnaroo Music & Arts Festival the Best Ever


News provided by

The Art Institutes

Jun 08, 2011, 01:09 ET

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PITTSBURGH, June 7, 2011 /PRNewswire/ -- The Art Institutes schools are dedicated to providing students with hands-on, real-world education, in- and outside of the classroom. With a career-focused curriculum, experienced faculty and a range of community-based projects, students test their ideas against the needs of the real world.

To view the multimedia content associated with this release, please click: http://www.multivu.com/players/English/50588-Art-Institutes-Bonnaroo-Student-Studio/

(Logo:  http://photos.prnewswire.com/prnh/20110607/MM15863LOGO )

One unique example is Student Studio: Bonnaroo. In partnership with the Bonnaroo Music and Arts Festival, students from several Art Institutes schools are producing projects to make their creative mark on this year's festival, June 9-12. The assignment was to create 15 student projects across all four areas of study at The Art Institutes: design, media arts, fashion and culinary.

Student Studio: Bonnaroo projects include:

Students from The New England Institute of Art were commissioned to design an exclusive Bonnaroo festival poster, a poster for the band Mumford & Sons and a festival t-shirt to be sold online and at merchandise locations onsite.  

"It was the coolest thing to create designs that tons of people will see, and work on a real project with real-world clients," said Benjamin MacDonald, a recent graphic design alumnus from The New England Institute of Art. MacDonald partnered with another recent graphic design alumnus, Brandon McArdle to create the posters and t-shirt.

Five fashion students from The Art Institute of Portland developed eco-friendly fashion collections that will be in the first-ever onsite Bonnaroo Fashion Show. "The students wanted to provide eco-conscious fashion options that people would want to wear and didn't look too plain or frumpy," said Sue Bonde, department director of fashion programs at The Art Institute of Portland. The Bonnaroo audience will see dresses made out of died dryer sheets and even old Bonnaroo marketing materials. "It's experimental design that makes a statement," Bonde said. The fashion students also created merchandising materials attendees can buy to commemorate their Bonnaroo experience. The five-student fashion team includes: Germaine Barnard, China Hamilton, Hayley Fexer, Devon Burrus and Nancy Simon.

While these students are busy designing posters and trendy, organic garments for Bonnaroo, students from different Art Institutes schools such as The Art Institute of California – Los Angeles and The Art Institute of Tennessee – Nashville are hard at work on projects including creating festival promotional videos, planning meals for the festival artists and crew and creating animations for the festival- among other projects.

Visit Student Studio: Bonnaroo to learn more about the creative partnership between The Art Institutes schools and Bonnaroo.

To offer every student in The Art Institute community a chance to share in the excitement of this partnership, The Art Institutes introduced the Experience Bonnaroo: Ai Student Competition. Through this competition, 14 students earned an expense-paid trip to the 2011 Bonnaroo Music & Arts Festival.

Students from each program competed with other students from their academic program across the Art Institutes system of more than 45 schools. The winners from the photography, graphic design, audio production and digital filmmaking & video production categories earned STAFF access working as Bonnaroo photographer, designer, sound board technician and videographer.

Winners from the remaining 10 academic programs earned FAN access to include travel, camping accommodations, meals and tickets to the festival.

The winners of the Experience Bonnaroo: Ai Student Competition are listed below.

STAFF access experiences:

Photography: Jamie Goodsell (The Art Institute of Tennessee - Nashville)
Audio Production: Karl Dicaire (The Art Institute of Vancouver)
Digital Filmmaking & Video Production: Nicole Driscoll (The Art Institute of Charlotte)
Graphic Design: Thomas Jackson (The Art Institute of Indianapolis)

FAN access experiences:

Audio Production: Trent Reed (The Illinois Institute of Art-Schaumburg)
Fashion Management & Merchandising: Jake Treat (The Art Institute of Seattle)
Fashion Design: Willie Charles (The Art Institute of Virginia Beach)
Graphic Design/Visual Communications: Ashley Wallace (The Art Institute of Indianapolis)
Interior Design: Ivan Orquera (The Art Institute of California- Hollywood)
Web Design & Interactive Media: Danielle Welch (The Art Institute of Raleigh-Durham)
Animation & Special Effects: Chris Sias (The Art Institute of California- San Diego)
Culinary Arts: Sharla Dickey (The Art Institute of Seattle)
Game Design: Juan Rubert (The Art Institute of Raleigh-Durham)
Photography: Crystal Huffman (The Art Institute of Virginia Beach)

Follow these Art Institutes students' artistic education journeys at Bonnaroo 2011.  

About The Art Institutes

The Art Institutes (www.artinstitutes.edu) is a system of more than 45 education institutions located throughout North America. The Art Institutes system is America's Leader in Creative Education providing an important source for design, media arts, fashion and culinary arts professionals. Several institutions included in The Art Institutes system are campuses of South University.

About Bonnaroo

Bonnaroo was conceived in 2002 by Superfly Presents and A.C. Entertainment, and continues to make a strong impact on the American music industry. It has served as a launching pad for such popular artists as Kings of Leon, The Black Keys, Norah Jones, Jack Johnson, Robert Randolph, My Morning Jacket, Ray Lamontagne, Matisyahu, and many others. A creative and cultural mega-success, Bonnaroo has featured a staggeringly diverse range of world-class acts such as Bob Dylan, Metallica, Bruce Springsteen and the E Street Band, Stevie Wonder, Neil Young, Radiohead, Jay-Z, Phish, Willie Nelson, The Police, Pearl Jam, David Byrne, Tom Petty, Tool, Wilco, The Dave Matthews Band, James Brown, The White Stripes, Al Green, Nine Inch Nails, The Dead, Regina Spektor, Widespread Panic, Death Cab For Cutie, Elvis Costello, Ornette Coleman, Amadou and Mariam, Beck, TV on the Radio, Against Me!, Merle Haggard, The Black Crowes, Phoenix, Alison Krauss and Robert Plant, Bright Eyes, Bonnie Raitt, Steve Earle, Jurassic 5, Modest Mouse, The Mars Volta, Common, Burning Spear, the Flaming Lips, among many others.

The festival is also starting to make quite an impact on the comedy industry as well, as it has featured some of today's best comedians working today. From Conan O'Brien and Chris Rock to Zach Galifianakis and Jimmy Fallon, to Lewis Black, Flight of the Concords, David Cross, Fred Armisen to, Triumph The Insult Comic Dog, Jim Norton, Patton Oswalt, Louis CK, Janeane Garofalo, Aziz Ansari, John Oliver and Brian Posehn, Bonnaroo is now considered to be an essential play for every comedian both established and on the rise.

SOURCE The Art Institutes

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