THE COCKTAIL COLLECTION DEBUTS BULLEIT WHISKEY SOUR: THE PERFECT SIP AS THE SEASON SHIFTS

To mark the occasion with a pairing as memorable, fresh tasting and warm as the cocktail itself, The Cocktail Collection has partnered with Owen Han, social media's "King of Sandwiches," whose signature bold flavors and crave-worthy creations make him the perfect match for this seasonal debut.

To celebrate the launch, Han has created a custom recipe bursting with vibrant flavors and fresh flair. The masterpiece, Toasted Ciabatta with Marinated Hanger Steak, is a feast for the senses - juicy, tender steak layered with smoky mozzarella, crispy shallots, and a vibrant charred chili salsa. The zesty-lime cilantro aioli ties it all together, echoing the citrusy kick of the Bulleit Whiskey Sour. This elevated yet simple pairing bridges the gap between bright summer moments and the comfort of fall flavors, inspiring effortless entertaining all season long.

"There's nothing I love more than bringing people together over great food and drinks, especially as the seasons change and everyone is eager to enjoy the final days of summer," says Content Creator, Owen Han. "When I'm in the kitchen, my energy is usually focused on the food, and cocktails often become an afterthought. But with The Cocktail Collection, I can serve a variety of premium cocktails without buying a ton of ingredients. They're simple, delicious, and ready to go, which means more time for plating, pairing, and being present with my guests."

Before hitting shelves, the Bulleit Whiskey Sour earned a Gold Medal at the San Francisco World Spirits Competition, a recognition of its quality and craftsmanship. Made with Bulleit Whiskey, the new release caters to growing demand for classic whiskey cocktails in an easy, ready-to-serve format.¹ Simply pour over ice in a rocks glass, and garnish with an orange slice and Amarena cherry for a bar-quality serve.

"From backyard bonfires to game night gatherings, the Bulleit Whiskey Sour offers an easy, elevated option for any occasion — whether you're savoring late-summer sunsets, firing up the grill for Labor Day or toasting under the stars on a cozy Autumn night," said Nikhil Shah, Brand Director at Diageo. "This latest addition to The Cocktail Collection brings one of America's favorite cocktails² to the ready-to-serve space, making it a simple, bar-quality drink to serve and enjoy all year round without the fuss."

The Bulleit Whiskey Sour is available in two sizes: 350 mL (SRP: $13.99) and 750 mL (SRP: $25.99), offering four or eight servings, respectively, with an average ABV of 25%. It is now available nationwide for consumers 21+, just in time for all of the upcoming occasions that call for a cocktail, from poolside barbecues to holiday parties, and all the toast worthy moments in between. For more information on The Cocktail Collection and where to purchase, visit www.thecocktailcollection.com or follow @thecocktailcollection. Remember to enjoy responsibly.

About Bulleit
Founded in 1987, Bulleit Frontier Whiskey was inspired by an old recipe that turned into one of the fastest-growing whiskeys in America. Unlike traditional corn-forward bourbons, Bulleit is known for using a high rye mashbill, resulting in a bold, spicy character with an unexpectedly smooth finish. It offers a distinctive take on whiskies that sets it apart from the start. Our top-selling Bulleit Rye is a direct result of our restless creators behind the bar. They inspire us every day, so we put their dreams into action and created our rye by their request. We know that whatever our amazing bartender community can dream up is worth doing, so we turned a dream into a reality - a brand ethos we take to heart. 

At Bulleit, we put our intentions into action at our state-of-the-art distillery in Shelbyville, KY, opened in 2017 and a key fixture on the Bourbon Trail. As a brand that is passionate about awakening our frontier spirit, Bulleit Distilling Co. has continued to develop a modern, technological, and sustainable approach to making bold whiskey. As a testament to taking our craft seriously, our Frontier Whiskey was recognized for winning a Gold medal for Bulleit Bourbon and Double Gold medal for Bulleit Rye at the 2024 Tag Spirits Awards. For more information, visit www.bulleit.com or follow @Bulleit on Instagram.

About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer categories. These brands include Johnnie Walker, Crown Royal, J&B and Buchanan's whiskies, Smirnoff and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness. Diageo is a global company, and our products are sold in nearly 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com for information, initiatives, and ways to share best practice. Celebrating life, every day, everywhere.

Media Contact
[email protected] 

¹ 1Q Consumer Survey, n=556, September 9, 2024
² Spirits Insiders, February 2024; Base: Spirits-based Cocktail Drinkers (n=432)

SOURCE Diageo